Administering Benefits

We conclude this chapter by examining two critical issues in the administration of employee benefits: (1) the use of flexible benefits and (2) the importance of communicating benefits to employees. The HR department usually takes the lead in administering benefits, but managers need to help communicate options to employees, provide advice occasionally, keep records (vacation time, sick days), and be prepared to call on the HR department if disputes arise.

Flexible Benefits

Employees have different benefits needs, depending on a number of factors: age, marital status, whether the employee’s spouse works and has duplicate benefits coverage, and the presence and ages of children in the household. A flexible benefits program allows employees to choose from a selection of employer-provided benefits such as vision care, dental care, health insurance coverage for dependents, additional life insurance coverage, long-term disability insurance, child care, elder care, more paid vacation days, legal services, and contributions to a 401(k) retirement plan.94

As Figure 12.2 shows, 12 percent of large- and medium-sized U.S. employers have a flexible benefits plan in place, among them TRW Systems, Educational Testing Services, Chrysler, and Verizon.95 In the future, as the workforce becomes even more diverse, it is likely that more companies will implement flexible benefits plans.

Types of Flexible Benefits Plans

The three most popular flexible benefits plans are modular plans, core-plus options plans, and flexible spending accounts.96

Modular plans consist of a series of different bundles of benefits or different levels of benefits coverage designed for different employee groups. For example, Module A might be the basic package paid for entirely by employer contributions. It would include only the most essential benefits and would be designed for single employees. Module B might include everything in Module A plus additional benefits such as family coverage under the health insurance plan, dental care, and child care. This module might be designed for married employees with young children and could require both employer and employee contributions.

Core-plus options plans consist of a core of essential benefits and a wide array of other benefits options that employees can add to the core. The core is designed to provide minimum economic security for employees, and usually includes basic health insurance, life insurance, long-term disability insurance, retirement benefits, and vacation days. Core-plus options plans give employees “benefits credits” that entitle them to “purchase” the additional benefits that they want. In most cases, all employees receive the same number of credits and may use them either to purchase higher levels of coverage in the core benefits package or to purchase additional benefits such as dental care or child care.

Flexible spending accounts are individual employee accounts funded by the employer, the employee (with pretax dollars), or both. Employees “pay” for the combination of benefits from their accounts. The result can be added take-home pay because employees do not pay taxes on the dollars that they have spent on benefits from their flexible spending accounts. Employee benefits administrators must design flexible spending accounts that conform to the rules specified in Section 125 of the Internal Revenue Code, which governs which benefits are exempt from taxes and which are not. For example, educational benefits and van pooling cannot be included in a flexible spending account because they are taxable benefits.

Challenges With Flexible Benefits

Flexible benefits offer employees the opportunity to tailor a benefits package that is meaningful to them at a reasonable cost to the company. However, they do pose some challenges to benefits administrators. These are:

  • ▪ Adverse selection The adverse selection problem occurs when enough employees use a specific benefit more than the average employee does. Intensive use of a benefit can drive up the benefit’s cost and force the employer either to increase spending on benefits or reduce the amount of coverage it provides. For example, employees who know they will need expensive dental work may select a dental-care option instead of some other benefit. Or employees who know they have a high probability of an early death (due to a health condition such as high blood pressure or even a terminal condition such as cancer) may choose extra life insurance coverage. In both cases, the cost of the insurance coverage will eventually be driven up.

    Benefits administrators can deal with the adverse selection problem by placing restrictions on benefits that are likely to result in adverse selection problems. For instance, the company might require those applying for higher life insurance coverage to successfully pass a physical examination. They can also bundle a broad package of benefits together into modules to ensure a more balanced use of each benefit.97

  • ▪ Employees who make poor choices Sometimes employees make a poor choice of benefits and later regret it. For example, an employee who selects additional vacation days instead of long-term disability insurance is likely to regret his choice if he experiences a long-term illness that exceeds his accumulated amount of sick leave. Benefits administrators can manage this problem by (1) establishing core benefits that minimize an employee’s risks and (2) communicating benefits choices effectively so that employees make appropriate choices.

  • ▪ Administrative complexity A flexible benefits program is difficult to administer and control. Employees must be kept informed of changes in the cost of benefits, the coverage of benefits, and their utilization of benefits. They must also be given the opportunity to change their benefits selection periodically. In addition, the potential for errors in recordkeeping is high. Fortunately, computer software packages can help the HR department manage the recordkeeping aspect of benefits administration. Benefits consultants can assist HR staff in selecting and installing these software programs.

Benefits Communication

Benefits communication is a critical part of administering an employee benefits program. Many employees in companies with excellent benefits packages have never been informed of the value of these benefits and are therefore likely to underestimate their worth.98 The two major obstacles to effective benefits communication are (1) the increasing complexity of benefits packages and (2) employers’ reluctance to devote enough resources to explain these complex packages to employees.

Traditionally, benefits have been communicated via a group meeting during new-employee orientation or a benefits handbook that describes each benefit and its level of coverage. In today’s dynamic world of employee benefits, however, more sophisticated communication media (such as video presentations on a company intranet and computer software that generates personalized benefits status reports for each employee) are needed. Here are a few of the approaches employers are taking to inform employees about additions to or changes in their benefits:

  • ▪ General Electric (GE) uses its benefits Web site to give its employees access to benefits information 24 hours a day. GE’s benefits Web site has reduced the number of calls to its benefits department by 25,000 calls per month, resulting in substantial cost savings of $175,000 per month. GE reported that a telephone inquiry to the benefits department cost $8.00, whereas a Web site inquiry cost only $1.00.99

  • ▪ In its innovative 151⁄2 minute video, the Los Angeles County Employees Retirement Association (LACERA) uses a Sam Spade–type detective character to “crack the case” of confusing retirement plans. During the course of the video the animated detective discovers what confusing terms like noncontributory and defined benefits mean—and so do LACERA’s 500 new members each month.100

    Figure 12.10 lists some of the ways a company can keep its employees informed about their benefits or answer questions about coverage.

Benefits Web Sites

Let employees access information about their benefits from home, a hotel, or anywhere with an Internet connection. Employees can also enroll in a different HMO health insurance plan, for example, on the Web site without having to go to the company benefits office and wait for an appointment with a benefits specialist.

Colorful Fliers or Newsletters

Can be mailed to employees’ homes so they can read them at their leisure.

Posters

Eye-catching posters can be an effective way to announce enrollment dates for benefits or notify employees of upcoming changes to their benefits. They must be brief and designed to be noticed.

Audio-Visual Presentations

Slides and videos that present concepts in an upbeat fashion can ensure that employees at different locations receive the same information.

Toll-Free Number

Lets employees call to enroll in a benefits program or hear automated information about these programs 24 hours a day.

Computer Software Package

Allows employees to play “what-if” scenarios with their benefits. For example, they can determine the amount that will be deducted from their paychecks if they enroll in medical plan A as opposed to plan B, or how much money they would save by age 60 if they contribute 6 percent a year to the 401(k) plan.

FIGURE 12.10

Selected Methods of Employee Benefits Communication

Sources:Based on Hope Health. (2012). Employee benefits communications: New approaches for a new environment. Florence, SC: Hope Health; Wojcik, J. (2004, December 6). As workers’ benefit needs change, so do methods of communication. Business Insurance, 10–11; and Cohen, A., and Cohen, S. (1998, November/December). Benefits Web sites: Controlling costs while enhancing communication. Journal of Compensation and Benefits, 11–18.

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