The Flexible Workforce

We have seen how organizations can be structured and jobs designed to maximize flexibility. In this section, we examine two additional strategies for ensuring flexibility: contingent workers and flexible work schedules.

Contingent Workers

There are two types of workers: core workers and contingent workers. A company’s core workers have full-time jobs and enjoy privileges not available to contingent workers. Many core workers expect a long-term relationship with the employer that includes a career in the organization, a full array of benefits, and job security. In contrast, the jobs of contingent workers are based on the employer’s convenience and efficiency needs. Firms hire contingent workers to help them deal with temporary increases in their workload or to do work that is not part of their core set of capabilities. When the business cycle moves into a downturn, the contingent workers are the first employees to be discharged. They thus provide a buffer zone of protection for the core workers. For example, in some large Japanese corporations core workers’ jobs are protected by a large contingent workforce that can be rapidly downsized when business conditions change.

Contingent workers include temporary employees, part-time employees, outsourced subcontractors, contract workers, and college interns. According to the U.S. Bureau of Labor Statistics in the United States, contingent workers made up 26 percent of the total labor force in 2010. This number includes approximately 27 million part-time employees, 10 million contract workers, and 1.2 million temporary employees. The jobs held by contingent workers are diverse, ranging from secretaries, security guards, sales clerks, and assembly-line workers to doctors, college professors, engineers, managers, and even chief executives.

Temporary Employees

Temporary employment agencies provide companies with temporary employees (or “temps”) for short-term work assignments. Temps work for the temporary employment agency and are simply reassigned to another employer when their current job ends. ManpowerGroup, the largest U.S. temporary employment agency, placed 3.5 million people in positions in 2011.76

Temporary employees provide employers with two major benefits:

  • ▪ Temps on average receive less compensation than core workers. They are not likely to receive health insurance, retirement, or vacation benefits from the company that uses their services. A majority of temporary employees do not receive these benefits from the temporary agency because they must meet a minimum service requirement of several months or longer of continuous employment with the agency to qualify for the benefits. For example, as layoffs mounted in the 1990s, the total payroll for professionals and managers employed by temporary firms more than tripled.77 However, many managers working at temp jobs earn 50 percent less than they earned as core workers.78

  • ▪ Temporary employees may be highly motivated workers, because many employers choose full-time employees from the ranks of the top-performing temps. Because temps can be screened for long-term career potential in an actual work setting and be easily dismissed if the company determines that they have low potential, hiring temps helps employers reduce the risk of selecting employees who prove to be a poor fit.

Employers should understand the legal limits of using a temporary worker on a long-term basis. Several thousand Microsoft temps who held long-term positions but were employed through a temporary agency (“permatemps”) filed a class action lawsuit, claiming that Microsoft treated them as full-time workers in every way except in terms of compensation and benefits. A federal court of appeals ruled that workers who were on Microsoft’s payroll for more than a few months—even if placed by temporary agencies—should be considered common-law employees who are entitled to the same benefits that permanent employees receive.79

Temporary employees are being used with increasing regularity throughout the world. In France, one in five workers is on a temporary or part-time contract, and in Britain more than 25 percent of the workforce is part-time. Almost 33 percent of new jobs created in Spain were for temporary workers. During the height of the recession in 2010, 26 percent of all private-sector jobs in the United States were temporary positions.80

Part-Time Employees

Part-time employees work fewer hours than full-time core employees and receive far fewer employee benefits, thus providing substantial savings to employers. According to the U.S. Bureau of Labor Statistics, a part-time employee is defined as an individual who works less than 35 hours per week due to economic, voluntary, or involuntary reasons.81 Traditionally, part-timers have been employed by service businesses that have a high variance in demand between peak and off-peak times. For example, restaurants and markets hire many part-time employees to provide service to customers during peak hours (usually evenings and weekends).

Companies are finding many new applications for part-time workers. For example, UPS has created 25-hour-per-week part-time jobs for shipping clerks and supervisors who sort packages at its distribution centers. Companies that downsize their workforces to reduce payroll costs have been known to restructure full-time core jobs into part-time positions.

In a special type of part-time employment called job sharing , a full-time job is divided between two or more people to create two part-time jobs. During a downscaling of its workforce, DuPont used job sharing between employees in its management, research, and secretarial areas to avoid layoffs.82 Employees who decide to be partners in a job-sharing arrangement must operate as a team and communicate the details of their daily activities to each other so that the quality of service or job output is not affected by the handoffs that occur when the job-sharing partners come and go.83

Companies are increasingly using part-time work as a way to reverse the “brain drain” of highly skilled female professionals who need greater work–life balance to provide more time for their family. Johnson & Johnson, the large health care products company, allows professional women with substantial work experience to take a reduced-hour option so the company won’t lose them. Pfizer, the pharmaceutical giant, offers part-time work to its pharmaceutical sales professionals who are highly trained in product knowledge and have developed valuable relationships with doctors who are their clients. Sales representatives choosing the part-time option work 60 percent of the hours of full-time employees and can structure their working day around children’s school hours. Ninety-three percent of those selecting part-time work at Pfizer are working mothers, and these individuals remain eligible for promotion and may return to full-time status at their discretion.84

Outsourcing/Subcontracting

As we saw in Chapter 1, outsourcing (sometimes called subcontracting) is the process by which employers transfer routine or peripheral work to another organization that specializes in that work and can perform it more efficiently. Employers that outsource some of their nonessential work gain improved quality and cost savings. Outsourcing agreements may result in a long-term relationship between an employer and the subcontractor, though it is the employer who has the flexibility to renew or end the relationship at its convenience.85

Outsourcing is the wave of the future as more and more companies look to the “virtual corporation” as an organizational model.86 A virtual company consists of a small core of permanent employees and a constantly shifting workforce of contingent employees.

Consistent with the outsourcing trend, human resource activities are being outsourced by organizations. For example, payroll, benefits, training, and recruiting are often outsourced to external service providers.87 Previously, these outsourced activities were performed in-house. In fact, human resource outsourcing is a fast-growing $103 billion industry, and total annual industry revenues recently increased 70 percent over a five-year period.88 Although outsourcing routine human resource activities such as payroll produces efficiencies, the outsourcing of critical HR systems such as training or performance evaluation may lead to a loss of control over important systems or a loss of opportunity to learn from one’s best human resource practices that could achieve fundamental improvements in other human resource activities. A firm that provides a wide array of human resource services on an outsourcing basis to small businesses is called a professional employer organization (PEO). PEOs provide small businesses with a bundle of human resource management services such as training, benefits administration, and staffing that larger firms have in-house, so that managers in small businesses can focus on achieving strategic business goals.

Establishing the right relationship with service vendors is very important for companies that decide to outsource. Although some companies view their outsourced vendors as strategic partners, others caution that, ultimately, company and vendor do not have identical interests. For example, UOP, an Illinois-based engineering firm that develops technology used to build oil refineries, sued Andersen Consulting, the information-technology firm UOP had hired to streamline and improve some of its work processes. UOP sued for $100 million in damages, alleging breach of contract.89 The lesson here is that it pays to communicate clearly and specifically with vendors from the beginning.90

One company that relies on outsourcing as a source of competitive advantage is Benetton, the Italian multinational corporation that makes clothing sold in 110 countries. Benetton views itself as a “clothing services” company rather than as a retailer or manufacturer.91 The company outsources a large amount of clothes manufacturing to local suppliers but makes sure to provide its subcontractors with the clothes-making skills that Benetton views as crucial to maintaining quality and cost efficiency.92

The Manager’s Notebook, “ Advantages and Disadvantages of Outsourcing an HR Activity,” provides some useful information on factors to consider before outsourcing.

MANAGER’S NOTEBOOK Advantages and Disadvantages of Outsourcing an HR Activity

Emerging Trends

Outsourcing an HR activity to a firm that specializes in providing an HR service to customers has both advantages and disadvantages. Here are some important factors to consider:

Outsourcing Advantages

  • ▪ An outsourcing firm can provide better-quality people and the most current practices and information pertaining to an activity or task. Because the HR activity is the core mission of the outsourcing firm, it can specialize in doing it very well. For example, a firm that specializes in training employees on the use of word processing software is likely to be able to train employees to use the most recent upgrades on the software that contains the newest features and applications. Further, the complexities of meeting the requirements of the Patient Protection and Affordable Care Act—which will require U.S. employers with more than 50 employees to provide health insurance in 2015 (explained in detail in Chapter 12)—can overwhelm employers, who may decide to turn to HR outsourcing firms that specialize in benefits for assistance in complying with the law.

  • ▪ Outsourcing certain tasks can result in a reduction in administrative costs because the outsourcer can do the task more efficiently and gain economies of scale by virtue of having a large network of customers.

  • ▪ Outsourcing specific activities and employees that do not fit with company culture may be useful to preserve a strong culture or employee morale. An example is outsourcing the benefits administration activity at a law firm, where the law-firm culture is shared by people who are trained as attorneys.

Outsourcing Disadvantages

  • ▪ Deploying an HR activity to an outsourcing firm may lead to loss of control over an important activity, which can be a costly problem. For example, by outsourcing employee recruiting to an external recruiting firm, the client company may experience missed deadlines on time-sensitive projects if the recruiting firm has other, more important clients to serve.

  • ▪ Outsourcing an HR activity may result in losing the opportunity to gain knowledge and information that could benefit other company processes and activities. For example, outsourcing executive training and development to a company that provides a standardized training package can result in a lost opportunity to learn about the unique aspects of a firm’s way of shaping leadership with respect to its own culture.

Sources:Based on Korkki, P. (2012, December 2). When the HR office leaves the building. New York Times, Sunday Business section, 8; Miller, S. (2007, December). Relationship advice for HR outsourcing buyers. HRMagazine, 55–56; Smith, S. (2005, May 9). Look before you leap into HR outsourcing. Canadian HR Reporter, 13; Kaplan, J. (2002, January 14). The realities of outsourcing. Network World, 33; Baron, J. and Kreps, D. (1999). Strategic human resources: Frameworks for general managers. New York: John Wiley & Sons.▪▪

Offshore Outsourcing

The spectacular economic growth of China and India during the first decade of the twenty-first century has created lucrative opportunities for companies in North America, Europe, and Asia to take advantage of the professional skills and low labor costs provided by outsource firms in those two countries.93 The labor-cost savings these offshore outsource firms can offer are impressive. For example, an information technology (IT) professional with three-to-five years of work experience would earn an annual salary of around $26,000 in India compared to about $75,000 in the United States. A call-center employee in India would earn around $2,000 a year, compared to $20,000 in Britain.94 Offshore outsourcing, sometimes referred to as offshoring, refers to the use of international outsource providers to gain competitive advantage in the market.95

Offshore outsource providers in India are particularly competitive in offering services such as call centers, IT consulting, and software development. For example, Indian call-center providers handle customer-service calls and process insurance claims, loans, travel bookings, and credit-card bills.96

China has developed a high level of expertise in manufacturing. Chinese outsource firms manufacture a broad range of products for clients. These products range from consumer electronics such as television sets and DVDs to memory chips, to consumer goods such as microwave ovens, dishwashers, and toys for children, as well as autos and trucks. Currently, a large portion of the inventory of the goods sold in Walmart, the world’s largest retail store, comes from Chinese suppliers who partner with Walmart. Additional information on offshore outsourcing can be found in Chapter 17 (“International HRM Challenge”).

The Manager’s Notebook, “ Foreign Manufacturing Is Returning to the United States Due to the ‘Reshoring’ Trend,” suggests that companies may have overlooked some of the pitfalls in outsourcing their factories to overseas locations.

MANAGER’S NOTEBOOK Foreign Manufacturing Is Returning to the United States Due to the “Reshoring” Trend

Global

In a surprising turn of events, some U.S. manufacturers who had outsourced their manufacturing work to China and other low-wage countries have shifted some of their factory production back to the United States—a trend that is called “reshoring.” For example, Apple Inc. recently announced it would start manufacturing some of its Mac computers in a newly built American facility. General Electric has opened a U.S. factory in Louisville, Kentucky, to make water heaters that had been made in China and refrigerators that were previously made in Mexico. Here are some of the reasons why factories are being relocated to the United States:

  • ▪ Wages in China and India have increased at a rate of 10 to 20 percent per year in the last decade while wages in the United States and Europe have remained flat over the same period. Consequently, the wage advantage of doing work offshore has declined.

  • ▪ Some American firms such as Apple Inc. and General Electric have realized that they went too far in sending their manufacturing overseas and decided they needed to make a correction to achieve a better balance in their supply chain systems.

  • ▪ Offshoring companies have discovered unexpected costs that result from long lead times to bring products to market from an offshore production facility, as well as quality-control issues resulting from the separation of manufacturing from design and engineering teams. Case in point: The Boeing 787 Dreamliner aircraft has suffered numerous electrical system flaws in addition to the battery problems that led to its grounding in 2013. The engineers at Boeing blame the 787’s outsourced supply chain, indicating that poor quality components coming from subcontractors outside Boeing’s control are the source of the aircraft’s problems.

Sources:Based on The Economist (2013, January 19). Special report: Outsourcing and offshoring, 3–5; Smith, A. (2013, March). Foreign factories come back home. Kiplinger’s Personal Finance, 11; Gates, D. (2013, February 2). Boeing 787’s problems blamed on outsourcing, lack of oversight. Seattle Times. www.seattletimes.com ; Denning, S. (2013, January 17). The Boeing debacle: Seven lessons every CEO must learn. Forbes. www.forbes.com .▪▪

Contract Workers

Contract workers are employees who develop work relationships directly with an employer (instead of with a subcontractor through an outsourcing arrangement) for a specific piece of work or time period.97 They are likely to be self-employed, supply their own tools, and determine their hours of employment. Sometimes contract workers are called consultants or freelancers.

Many professionals with specialized skills become contract workers.98 Hospitals use contract workers as emergency room physicians. Universities use them as adjunct professors to teach basic courses. Small businesses also are likely to use contract workers. When things get too busy for its 30 full-time employees, Ippolita, a New York City jewelry manufacturer, brings in a small army of freelancers—fashion experts, sculptors of miniature models, designers, and marketers. The biggest challenge is managing the relationship between freelancers and full-time employees. Management has found it very beneficial to have written job descriptions for both full-time employees and contract workers so that everyone knows his or her specific assignment.99

Contract workers can often be more productive and efficient than in-house employees, because freelancers’ time is usually not taken up with the inevitable company bureaucracy and meetings. They can also give companies a fresh outsider’s perspective. However, it is not always easy to motivate a freelancer for whom you are one of several clients, each with urgent projects and pressing deadlines.

College Interns

One of the newest developments in the contingency work area is the use of college interns, college students who work on full-time or part-time assignments of short duration (usually for one academic semester or summer) to obtain work experience. Some interns are paid, some are not. Employers use interns to provide support to professional staff. Sometimes interns work a trial run for consideration as a potential core employee after graduation from college. Large companies that use college interns include IBM and General Electric (which have internships for electrical engineers), the Big Four accounting firms (which use interns on auditing engagements with clients), and Procter & Gamble (which uses interns in its sales and marketing areas).

College interns are also used extensively by small companies that want to attract employees who will grow with the company. For instance, at Seal Press, a small publishing company in Seattle, Washington, a woman who started as a marketing intern went on to become marketing assistant and is now marketing director. Editorial interns log in and read unsolicited manuscripts, write detailed reader’s reports, and sometimes attend staff meetings. Because the work is challenging, there is a long waiting list of applicants.

Flexible Work Schedules

Flexible work schedules alter the scheduling of work while leaving intact the job design and the employment relationship. Employers may get higher levels of productivity and job satisfaction.100 Employees may feel that they are trusted by management, which can improve the quality of employee relations (see Chapter 13).101 Employees with flexible work schedules may also experience less stress by avoiding rush hour traffic.

The three most common types of flexible work schedules are flexible work hours, compressed workweeks, and telecommuting.

Flexible Work Hours

Flexible work hours give employees control over the starting and ending times of their daily work schedules. Employees are required to put in a full 40-hour workweek at their onsite workstations, but have some control over the hours when they perform the work. Flexible work hours divide work schedules into core time , when all employees are expected to be at work, and flexible time (flextime ), when employees can choose to organize work routines around personal activities.

Hewlett-Packard’s policy gives workers the flexibility to arrive at work between 6:30 a.m. and 8:30 a.m. and leave after they put in eight hours of work. Hewlett-Packard’s core hours are between 8:30 a.m. and 2:30 p.m.102 Meetings and team activities take place in this core time.

Compressed Workweeks

Compressed workweeks alter the number of workdays per week by increasing the length of the workday to 10 or more hours. One type of compressed workweek schedule consists of four 10-hour workdays. Another consists of four 12-hour workdays in a four-days-on/four-days-off schedule. This schedule gives workers two 4-day blocks of time off every 16 days.103

Compressed workweeks create less potential for disruptions to businesses that provide 24-hour-per-day services, such as hospitals and police forces. They also lower absenteeism and tardiness at companies with work sites in remote locations that require long commutes to work (for example, off-shore oil-drilling platforms).

The major advantage of compressed workweeks for employees is that they are given three- or four-day weekends to spend with their families or to engage in personal interests. However, employees who work a compressed workweek may experience increased levels of stress and fatigue.104

Figure 2.8 shows the length of the workweek for full-time employment in different countries. Notice that the workweek ranges from 35 hours in France to 48 hours in Hong Kong.

Telecommuting

Personal computing devices, smartphones, fax machines, e-mail, and the Internet have created the opportunity for millions of people in the United States to work from a home office or telecommute .105 Telecommuting allows employees to cultivate tailored lifestyles while working a full-time job.106

FIGURE 2.8

The Length of the Workweek in Selected Countries

Sources:Based on Briscoe, D., and Schuler, R. 2004. International human resource management (2nd ed.). New York: Routledge Press; Counting the hours. OECD Observer (2010) www.oecdobserver.org ; Workweek and weekend. Wikipedia (2010) www.wikipedia.org .

Telecommuting gives employers the flexibility to hire talented employees who might not otherwise be able to offer their services. Employers also save on office space costs with telecommuting. However, telecommuting does present several challenges to managers. We discuss these in detail in Chapter 13.

The Mobile Workplace

The widespread use of laptops and cell phones and the availability of Wi-Fi hot spots in many public places have given rise to a new work environment, one where employees can work from many different locations. Employees no longer have to be tethered to the office in order to work. Technology has freed employees to work in many different spatial locations, including team spaces, remote work centers, a home office, or the neighborhood coffee shop.107

Companies that have embraced the mobile workplace concept include clothing retailer GAP Outlet, Yum Brands, and the retailer Best Buy. The HR staff at Best Buy’s corporate headquarters in Minneapolis implemented in 2005 a policy called “results-only work environment,” or ROWE, which evaluates employees on output rather than the number of hours spent in the office. The ROWE policy has freed employees to do their work at the location of their choice. One employee was able to spend a few days a week at his vacation home in the woods; another manager was able to leave the office at 2:30 p.m. to pick up her young son from school. Employees viewed the ROWE policy as improving their work–life balance, and Best Buy reported that employee productivity in departments that switched to ROWE increased by an average 41 percent between 2005 and 2007, saving the company $16 million a year.108 However, in 2013 the new CEO of Best Buy decided to end the ROWE policy as a way to assert more control as the company struggled to meet financial targets. Despite this reversal at Best Buy, ROWE has been implemented in over 40 companies.109 Work–life balance describes the balance between an individual’s work and personal life. The flexible workplace provides opportunities for employees to lead lives with better work–life balance so they can spend more time with their families and reduce work-related causes of stress.110

Source:Jakub Zak/Shutterstock.

The Manager’s Notebook, “ Improving Work–Life Balance with a Results-Only Work Environment Policy,” provides suggestions on how to implement a policy that provides better work–life balance for employees.

MANAGER’S NOTEBOOK Improving Work–Life Balance with a Results-Only Work Environment Policy

Emerging Trends

Here are some tips for achieving better work–life balance with a results-only work environment (ROWE) policy so that employees can do whatever they want, whenever they want, as long as the job gets done.

  • ▪ Set measureable goals. Create clear, written expectations for every employee, and track progress weekly. However, it is important to let employees decide how and when work will get done.

  • ▪ Eradicate toxic language. Snide remarks about the number of hours people are putting in at the office can undermine a results-only effort. Managers should challenge the parties who make these discouraging comments as soon as they occur.

  • ▪ Set an example. To get the ball rolling on a results-only effort, a manager should take the afternoon off. Although a manager may have good reasons to spend a lot of time at the office, it is a good idea to set an example of having work–life balance so that employees get the message that it is really OK to leave the office.

Sources:Based on Wescott, S. (2008, August). Beyond flextime: Trashing the workweek, Inc., 1; Cullen, L. (2008, May 30). Finding freedom at work. Time Online. [no longer online] http://content.time.com/time/business/article/0,8599,1810690,00.html .

The KPMG accounting firm offers its employees a whole menu of ways to achieve a better work–life balance, including compressed workweeks, flexible hours of work, telecommuting, job sharing, and even reduced workloads. The company also has a policy that provides eight weeks of fully paid maternity leave that includes adoptive parents.111

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