You Manage It! 1: Emerging Trends The Freelancers Union: A New Approach to Unionism?

The Freelancers Union is an organization that represents the interests of self-employed freelance workers. It employs a different approach to unionism than traditional trade unions, most notably because it does not use strikes. In addition, its members do not pay unions dues and the Freelancers Union does not negotiate labor contracts with employers or represent members when they have a grievance. The Freelancers Union offers health insurance through an infrastructure called the Portable Benefits Network (PBN), providing health insurance at costs that are less than half the price of an average HMO premium charged to individuals in the New York City market, where over half of the organization’s members are located. The union also offers life and disability insurance, financial services, resources, and discounts to union members. Another benefit that is being considered is to offer 401(k) retirement plans to union members.

The Freelancers Union was started in 2001 by Sara Horowitz, a labor attorney and union organizer. Horowitz believed that unions that had been developed for blue-collar factory workers needed to be brought up-to-date for the twenty-first-century workforce, in which many employees are self-employed yet still need an organization to represent their collective interests.

Horowitz concluded that a union is essentially a means for workers to join together to solve problems. To be effective, it must follow an economic model that makes it independent of government, employers, and other institutions. She rejected the traditional union model of confrontation and of charging membership dues unrelated to the benefits received. Instead, she adopted a customer-centered approach: The Freelancers Union would provide members with a menu of services that they could choose to pay for, thus generating funds to spend on the union’s advocacy of labor laws favorable to freelancers. For example, in the United States freelancers are generally not entitled to unemployment insurance, even if a job they have held for as long as 18 months has come to an end.

In 2013, the Freelancers Union had over 200,000 members, and 23,000 received benefits through the PBN. Sara Horowitz expects the Freelancers Union to expand the organization to one million members by 2016. The union serves an unmet need in the market—the growing number of self-employed workers who are ineligible for employer-based benefits. Recently, Horowitz launched a Web site with social networking features for members. It provides a directory that makes it easier for potential employers to find a variety of freelance services offered by the union’s members, such as computer programming, event organizing, catering, or any other type of service an employer may be seeking.

Critical Thinking Questions

  1. 15-9. How does the Freelancers Union differ from the unions described in this chapter?

  2. 15-10. What sources of power does the Freelancers Union use to provide services to its members?

  3. 15-11. What can traditional unions, such as those affiliated with the AFL-CIO, learn from the organizing success of the Freelancers Union?

Team Exercise

  1. 15-12. With four or five students, assume that you are a team of managers for a corporation that retains the services of freelance computer consultants to provide technical support to company employees. The company has just discovered that all of its freelance computer consultants have recently joined the Freelancers Union. Would the union membership of these freelance consultants affect management’s relationship with the consultants for better or for worse? Should the company have a labor relations policy with regard to using consultants who are union members or nonunion members, or should it make no difference? If it is decided that there is a need for a labor relations policy, what should the policy be? Be prepared to share your answers with other members of your class when called upon by the instructor.

Experiential Exercise: Individual

  1. 15-13. Assume that you are a self-employed management consultant and a friend tells you about the Freelancers Union. Your friend is a member and asks you to join. You are considering the advantages and disadvantages of joining the Freelancers Union. What would you consider to be the advantages of joining the Freelancers Union? What are the disadvantages of joining the Freelancers Union? As an independent management consultant, does becoming a union member conflict with any of your core personal values? If so, which ones? Ultimately, would you join the Freelancers Union? What was the deciding factor that influenced your decision?

Sources:Based on Greenhouse, S. (2013, March 24). Going it alone, together: The Freelancers Union offers a collective voice—not to mention health insurance—to a growing multitude of independent workers. New York Times, Sunday Business 1, 4; Massey, D. (2008, November 21). Freelancers Union forms health insurance company. www.crainsnewyork.com ; The Economist. (2006, November 11). Freelancers of the world, unite! 76; Freelancers Union. (2008). www.freelancersunion.org .
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