160 Implementing Multi-Level Learning
American Management Association
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for the upcoming time period, enabling it to separate the details of each
project or program from the larger strategic picture. This may be done in
a top- down or a bottom- up way, depending on where the organization is
beginning. If investment priorities have yet to be translated into projects
and programs, then this may serve as a starting point for crafting state-
ments of strategic intent. Where there are already projects in the pipeline,
it may be useful to categorize related projects into families of initiatives
and “roll up” the strategic intent for each family. This would represent a
“bottom- up” approach.
In all cases, before addressing these topics in sequential fashion, the
coach rst facilitates a discussion about ground rules for group discus-
sions (see Chapter 3) and ensures that time is allocated to this task on the
agenda, particularly for the rst prospective. In situations in which the
team needs to develop statements of strategic intent and develop project
and program objectives from scratch, these topics will obviously require
more time on the agenda. The PMO leader can add tremendous value by
drafting the agenda items in advance so that the team can react, modify,
and agree rather than create them on the y. However, while the PMO
leader may have developed an initial list of roles and responsibilities in
Step 1E, these will need to be agreed upon in the group session, and time
should be dedicated to this task as well. Finally, time should be allocated
to determining key performance indicators for each statement of strategic
intent. For example, how will the group measure whether or not the in-
troduction of a new product was successful? Most organizations will have
measures that they use, such as customer satisfaction surveys, returns,
calls to the call center, and other such actions that indicate whether or not
the organization was successful in achieving its strategic intent.
Step 1h: Conduct the Prospective
In Chapter 3, we discussed the importance of having clari ed and con ict-
free goals, roles, and procedures. Getting clarity concerning strategic in-
tent, projects and programs, roles, and key performance indicators is the
primary goal of the strategy prospective. Unlike the retrospective, which
may place people in a defensive posture and therefore needs to be facili-
tated by the multi- level learning coach, the prospective may be led by the
PMO leader or a person in a similar role, as long as this person is skilled