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FIELD GUIDE: HOW TO BE A FASHION DESIGNER
can emerge from diverse sources:
books, magazines, movies, travels,
icons, fictional characters, photog-
raphers, artists, inventions, architec-
ture, music, places, tales, stories,
plants, gastronomy, television, mate-
rials, the street, technology, websites,
gadgets, blogs, etc. All the ideas
culled during this search can be cap-
tured in a sketchbook.
THE SKETCHBOOK
The sketchbook is a notebook that
reflects the creative process of the
designer. It is a means of expression
where ideas are collected and propos-
als are developed freely, with the aim
of presenting the conceptual character
of the collection, the making of the
garments, the search for materials and
fabrics, and the suggestions of possible
looks. It functions as a travel book as
well as a tool that allows one to explore
the sources of inspiration for the collec-
tion personally and by hand.
The ideas developed in the sketch-
book derive from two sources:
Observation: centered primarily on
external documentation that might
include clippings from magazines,
texts, advertising, photographs,
small objects, etc.
Invention: original ideas that are
given expression on paper through
text and/or drawings.
© Marthe Esteban
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esigner
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DEVELOPMENT PROCESS
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© Ziad Ghanem
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FIELD GUIDE: HOW TO BE A FASHION DESIGNER
© Davina Hawthorne
© Davina Hawthorne
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