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times, providing a sales clerk. These
methods offer the opportunity of cre-
ating one’s own space inside large
department stores and presenting
oneself to the consumer directly.
OUTLETS
This is the channel for getting rid of
stocks from previous seasons. The
outlet can be a store that distributes
several brands—a multi-brand store—
or a single-brand establishment, in
which case it tends to take more care
in the presentation of the product.
SUPERMARKETS
AND HYPERMARKETS
These usually have their own collec-
tions, although sometimes they carry
brands directed at the general public,
with aggressive pricing policies and
discounts. Today, supermarkets that
want to reach a public with more pur-
chasing power are including high-end
products in their general offer.
CATALOG SALES
The potential client first receives a
catalog at home in which the prod-
ucts appear, with specific sizes, col-
ors, and prices. Once the order has
been placed, the purchase is sent to
140
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FIELD GUIDE: HOW TO BE A FASHION DESIGNER
Elche El Corte Inglés & Hipercor Shopping Center
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(05-12427) Job:05-12424 Title:RP-Field Guide-How to be a Fashion Designer
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