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Prêt-à-porter, compared to other
sectors, such as haute couture and
large-scale distribution, has a pro-
grammed calendar around which the
entire industry is structured, and on
the basis of which the entire textile-
clothing chain operates.
Until now, this calendar included two
collections per year, the spring-summer
and fall-winter collections. Today, how-
ever, there are six, including main col-
lections, precollections and updates,
with the aim of offering better service
to stores and seducing the consumer
with constant novelty.
PRODUCTION
MANAGEMENT
For managing production one must
create an easy system to calculate
the value of a collection and all the
processes a collection involves. The
classic way of estimating costs is
to add up all the materials—fabrics,
accessories, patterns, and others—and
indicate the cost of each process.
Also on the market are different soft-
ware management tools for the pro-
duction of fashion collections. While
requiring a significant investment,
they compensate in the long run since
effort in this area can be avoided
each season. They are very advanced
programs that help to develop not
only the design of a garment, but
also the patterns and grading, allow-
ing for precise calculation of costs.
Fashion brands, for example, tend to
incorporate these design and pattern
software tools via computers, apply-
ing the information they contain to
machines that cut different patterns
from the fabric. In this way, maximum
use can be made of the cloth, keeping
waste at a minimum.
Lastly, it is worth mentioning that in
fashion the final sales price of the
garment is not calculated by adding
the total cost to the profit margin
of the designer and the margins of
the agents and stores. When setting
the price, a series of intangible ele-
ments, albeit with a tangible cost, is
considered, such as the image of the
brand, which in some cases is the
reason why the price of a garment
is much higher than the cost of its
production.
The forecasts made in this chapter apply
only to production. Next, one must dis-
tribute the collection to the market,
communicate it, and advertise it.
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FIELD GUIDE: HOW TO BE A FASHION DESIGNER
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esigner
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PRODUCTION
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© Marthe Esteban
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esigner
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age:114
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