Contents

Introduction

1 The basics

The anatomy of type

Categories of type

Combining typefaces

Selecting typefaces

Families of type

Expert sets

Measurement of type

Structure of a letterform

Counterforms

Case study

2 Using the typeface

Legibility and readability

Upper and lower case

Line measure and spacing

Color and size

The typeface

Background

Type on screen

Paragraphs

Layout

Type and image

Graphic elements

Case study

3 Designing with type

The design process

Experimentation

Design considerations

Tools

Refining

Case study

4 Communication

Forms of communication

Meanings

Context

Impact

Rhythm and repetition

Visual continuity

Type as image

Symbols and graphic devices

Case study

5 Color and movement

Color of type

Using color to create hierarchy

Color and symbolism

Technical issues relating to color

Type and movement

Case study

6 Experiments with type

Experimental techniques

Type out there

Self-generated experiments

Surfaces

Type in three dimensions

Type as image

Pattern and decoration

Case study

7 Production considerations

Evaluation

Preflight

Choice of stock

Print processes

Color in production

Production for print

File formats for print

Production for screen

Legal issues and accessibility

Case study

Glossary

Some further reading / Websites

Index

Picture credits

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