“Treat information as ‘shareware’.”
Organizations have varying degrees of permanence, hierarchy and formal communication. Informal communication supplements the formal communication.
The content of communication in organizations should be in relation to the following:
The direction of the flows of communication within an organization must be downward, upward and sideways.
When making decisions about what to communicate, bear in mind the must-know priorities and distinguish them from the lower should-know or could-know priorities (see the following diagram).
The best way of communicating must-know items is face to face backed by the written word.
Two-way communication should be used and encouraged to:
Am I a good enough communicator?
What do others think? Do I even bother to find out, by communicating with them?
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