Idea 53: The role of originality and innovation in decision making

Creative and innovative thinking can help in making decisions that develop a business in new directions, so they are elements to encourage in yourself and others.

Be prepared to work at problems or issues to encourage creativity or insight to come into play. Be prepared also to encourage new ideas by rewarding those who put them forward, and to try out and innovate new products and services as well as new ways of doing things.

There are more ideas for creativity and innovation later in Part Four.