Index
Symbols
3D social networking, 203-204
characteristics of
virtual words, 205-206
4G wireless, 200
Wireless Personal Broadband (WPB), 201-204
A
Abrams, Benjamin, 6
AC (alternating current), 5
adopting technology, 9
cell phones, 12
commoditization, 12
standardizing technology, 10
adoption cycle, hype cycle, 187
advertising in virtual worlds, 209-210
agents for change, open software, 137-138
Amazon.com
clouds, 65-66
Dynamo, 127-128
anonymous posters, 171
answer services, 73-75
Atlas project, 27
Atlassian, Confluence, 41
automated answer systems, 74
automated profiling, 75-77
avatars, 206-207
socializing with, 207-208
B
Baffes, Paul, 156
Banco Popular de Puerto Rico
Mi Banco, 116
Bentele, Markus, 22-23
best practices
blogs, 56-57
social ideation, 159-160
wikis, 40
Bitkeeper, 125-126
Blackberry, 196
BlogCentral, 51-53
blog entries, saving, 55
Blogger, 54
bloggers, 50
business bloggers, 46
blogging
blogging clients, 54-55
commercial blogging tools, 58
inside companies, 56
popular sites for, 54
BlogJet, 55
Bloglines, 115
brand transparency, 119
Brill, Ed, 53-54
business, 53
versus email, 47-49
enterprise blogs, 55-56
IT planning, 58-59
overview, 61
personal blogs, 53
versus print publications, 46-47
“push” social networking tools, 47
traffic patterns, 51-53
Bluepages, 198
Blue State Digital, 191
Bollywood, 213
bookmarks, 78
Boyle, Susan, 109
brain chemistry, social networking, 150-151
brand loyalty, social networking, 117
brand transparency, blogs and, 119
brightkite.com, 199
Brooks, Jr., Frederick, 14
Brooks, Keith, 112
budgets, innovation programs, 178
business, blogs, 53
business benefits of, social ideation, 153-154
business bloggers, 46
business challenges, Open Source Software, 138-139
legal obligations, 138
participation, 139
business crowds, 19
business impact of social tools, 112-113
how to listen, 114-115
marketing campaigns, 113-114
monitoring market conversation, 114
business value, through open software, 133
C
CAD/CAM (computer-aided design and manufacturing), 210
CAIDA, 92
capacity, underutilized capacity (cloud computing), 88-89
Carr, Nicholas, 94
case studies, IBM Cloud Case Study, 90
cash clouds, 65-66
CAVE (Cave Automatic Virtual Environment), 214
cell phones, 9
adopting, 12
CERN Large Hadron Collider (LHC), 27
challenges to technology adoption process, 169-171
characteristics of virtual words, 205-206
Chief Information Officer, 97 See CIO
Chocolate Rain, 109
Christensen, Adam, 111
Chua, Sacha, 171
CIO (Chief Information Officer), Social Age, 97-98
Cleaver, Liam, 156
economies of scale, 87-88
grids, 95
layers, 91
mainframes, 93
outsourcing, 94
underutilized capacity, 88-89
value of, 87
virtualization, 93-95
World Wide Web (WWW), 92
clouds, 63-64
Amazon.com, 65-66
marketing in, 67-68
selling in, 66-67
tag clouds, 64 See tag clouds
CMS (Content Management Systems), 140
cocreating open software, 130
collaboration
cost of open software, 129
Globally Integrated Enterprise, 18
Lotus Sametime 7.5, 131-132
wikis, 36
collaborative 3D spaces, 212
collaborative authoring, 77
collective brain, 149
collective mind, 144
Comin, Diego, 183
commercial blogging tools, 58
communication, 1-2
cell phones, 9
Pacific Railway Act, 2-3
radios, 6-7
telegraph, 2
telephones, 4
television, 7-8
adopting, 9
communities, 19
companies, blogging, 56
composite applications, 24
computer-aided design and manufacturing (CAD/CAM), 210
computer farms, 88
Concurrent Versions Systems (CVS), 125
Confluence (Atlassian), 41
connections of connections, LinkedIn, 106
content and expertise capture, 26
Content Management Systems (CMS), 140
conversations, Twitter (joining), 103-104
cortisol, 150
cost
of hype, 189
of open software, 128-130
of supporting open software, 134
of transforming your business, 189-190
Covestor, 102
creating open software, 130
Cricinfo.com, 205
Cricinfo Mobile, 205
cricket, India, 205-206
crowd perception, 185
crowdsourcing, 154
culture of open software, 132-133
Cutting, Doug, 128
CVS (Concurrent Versions Systems), 125
cycle of development, open software, 124-126
D
data mines, wikis, 36
DC (direct electrical current), 5
de Forest, Lee, 6
Dean, Howard, 191
Dean, Jeffrey, 128
degrees of separation, 27-28
Del.ico.us, 78
development, open software, 122
discussion boards, Facebook, 108
distribution, open software, 122
diversity, open software, 137
cost of, 129
Dogear, 78
Donofrio, Nick (services businesses), 182-183
dot-com bubble, hype, 185
dot-com era, 23-24
Douglas, A.S., 203
Drucker, Peter F., 15
Dynamo, Amazon.com, 127-128
E
early adopters
hype, 189
innovation, 164
economies of scale, cloud computing, 87-88
Ecto, 55
Edison, Thomas, 5
effectiveness of wikis, 36-39
electricity, 5
Eli Lilly, InnoCentive, 154
email, blogs versus, 47-49
embedded authoring tools, blogging, 54
Emotiv Inc., 146-147
employees
automated profiling, 76-77
Social Age employees, 21
encouraging innovative thinking, 151
endorphins, 150
engaging influencers, 116
Engineering’s Grand Challenge, 149
enterprise blogs, 55-56
EPOC meuro-headset (Emotiv Inc.), 146-147
ETS (Enterprise Tagging Service), 70
EVDO (Evolution-data Optimized), 201
e-wallet, 13
exabytes, 14
executive perspective of, social software, 176-177
expectations, Social Age, 23-25
experts
attention of, 79
automated profiling, 75-77
locating, 77-78
through tagging, 71-72
protecting, 77
reasons for looking for, 73
F
Facebook, 107-108
mobility, 197-198
face-to-face work environments, 19
fan groups, Facebook, 108
Fenn, Jackie, 186
Fernald, Russell, 150
file sharing, 42
financial services Web sites, social media, 116-117
finding vendors, 80-81
first adopters, innovation, 164
Flickr.com, 50
folksonomies, 64-65
Ford, Henry, 5
technology standardization, 10
forums, 41
innovation forums, 165
WiMAX Forum, 200
Franklin-Hodge, Jascha, 191-193
friending, 79-80
Fringe, 78-79
future of mobility, 198-200
4G wireless, 200
user expectations, 200-201
Wireless Personal Broadband (WPB), 4G, 201-204
G
GDP (Gross Domestic Product), technology adoption and, 183-185
Generation Y, xix
Genographic project, 147-148
Ghajini, 213
Ghemawat, Sanjay, 128
GIMP (GNU Image Manipulation Program), 136
Git, 126
Gladwell, Malcolm, 20, 46, 108
globally integrated enterprises, open software, 134
Globally Integrated Enterprises, 18-20
Google, Hadoop, 128
Google Alerts, 115
Google Blog Search, 115
Google Docs, 48
Google Page Rank algorithm, 80
graduation, technology adoption process, 165
Granovetter, Mark, 29
graphics, 203
grid computing, 86
grids, cloud computing, 95
group thinking, 184
H
Hadoop, 128
Haptic technology, 214
Higinbotham, William, 203
HSDPA (High-speed Downlink Packet Access), 201
human interaction, 102
hype, 186
cost of, 189
dot-com bubble, 185
early adopters, 189
PDA (Personal Digital Assistant), 186
hype cycle
adoption cycle, 187
managing, 188-189
hype cycle model, 186-187
hypervisors, 93
I
IBM
avatars, 207
Bluepages, 198
PowerUp, 211
tagging, 70-71
technology adoption programs, 168-170
wikis, effectiveness of, 36-38
IBM Bluepages employee directory, 78
IBM Cloud Case Study, 90
IBMer, 82-83
IBM HTTP server, 134-135
IBM Innovation Cloud, 168
ideas, 153 See also social ideation
ideation process, Social Brain and, 144-145
identifying influencers, 116
Independent Software Vendors (ISVs), 122, 163
indexing employee’s private content, 76
India, 204
cricket, 205-206
Industrial Revolution, communication, 4
influencers, 116
Information Age versus Social Age, 95
InnoCentive, 154
innovation, 136 See also social innovation
maximizing innovative minds, 145-146
new ideas, 143-144
social networking and organizations, 26
technology adoption process, 164-166
challenges to, 169-171
managed anarchy, 166-167
technology adoption programs, IBM case study, 168-170
innovation communities, 162-163
creating, 162-163
innovation factory, 163-165
innovation forums, 165
innovation IT infrastructure, 178
innovation programs
benefits of, 166
budgets, 178
social networking, 175
innovation teams, 163
innovative thinking, encouraging, 151
innovators, 164
Insel, Thomas, 150
institutional memory, 27
intellectual property, 33
Internet, research, 72
investing in social innovation, 172-173
Ioannidis, Dr. John, 46
ISVs (Independent Software Vendors), 122, 163
IT
planning for wikis and blogs, 58-59
transformation of, 96
IT departments, Social Age versus Information Age, 95
J
JacketFlap.com, 50
Jaiku, 123
Jams, 156-157
anatomy of, 157-158
benefits of, 158
joining conversations, Twitter, 103-104
K
Kesidou, Dr. Effie, 183-184
knowledge is power, 28-29
Knowledge Management systems, 77
knowledge spillovers, 184
KnowledgeMail (Tacit Software), 76
Kreps, Jay, 128
L
Lagarde, Konrad, 131
LAMP stack, 126-127
Lawas, Kristine, 157
layers, cloud computing, 91
Le, Tan, 146
leadership, open software, 132
legal obligations, business challenges (Open Source Software), 138
LHC (Large Hadron Collider), 27
life cycle management, virtual worlds, 210-212
mobility, 197
Project Voldemort, 127
LinkedIn Mobile, 197
Linux, 125-126
listening with social tools, 114-115
locating experts, 77-78
through tagging, 71-72
long tails, blogs, 52
Lookery, 124
Lotus Sametime 7.5, collaboration, 131-132
Lotus Sametime Skill Tap feature, 75
Lunn, Peter, 102
M
mailing lists, 41-42
mainframes, cloud computing, 93
managed anarchy, technology adoption process, 166-167
managing hype cycle, 188-189
MapReduce, 128
Marconi, Guglielmo, 6
market conversation, marketing, 114
marketing
in clouds, 67-68
in virtual worlds, 209-210
marketing campaigns, business impact of social tools, 113-114
mashups, 98
mavens, 46
maximizing minds, 152
Maxwell, James Clerk, 6
mental context switching, 49
mental exercise, 150-151
Mi Banco (ital), 116-117
micro-blogging sites, Twitter, 102-103
Millennials, xix
Mills, Steve, 176-177
minds, 145-146
collective brain, 149
Genographic project, 147-148
maximizing, 152
maximizing innovation, 145-146
mental exercise, 150-151
thought-based technology, 146-147
mobile data traffic, 201
mobile voice traffic, 201
mobile WiMAX (802.16e), 200
mobility
as a critical enterprise service, 195-196
Facebook, 197-198
future of, 198-200
4G and Wireless Personal Broadband (WPB), 201-204
4G wireless, 200
India, 204
LinkedIn, 197
MySpace, 196-197
user expectations and, 196
Model T, 10
monetizing social networking, 173-174
money, 5
monitoring market conversation, 114
Morris column, 210
Morse, Samuel F. B., 2
MSI, 154
MySpace, mobility, 196-197
MySpace for BlackBerry, 196
MySQL, 135
mystarbucksidea.com, 143
N
National Geographic Society, 148
The Net Generation, xix
network layer, cloud computing, 91
Newton, Sir Isaac, 121
O
Obama presidential campaign, 191-194
O.I.I. (Oxford Internet Institute), 27
Oldenburg, Ray, 208
open collaboration, Lotus Sametime 7.5, 131-132
open collaboration development methodology, 122
open software, 121-123
agents for change, 137-138
business value through, 133
cost of, 128-130
of supporting, 134
creating, 130
culture of, 132-133
cycle of development, 124-126
development, 122
distribution, 122
Drupal, 135-136
GIMP (GNU Image Manipulation Program), 136
Git, 126
globally integrated enterprises, 134
Hadoop, 128
IBM HTTP server, 134-135
LAMP stack, 126-127
Linux, 126
MySQL, 135
participation, 134
open source communities, 124
open source file-sharing options, files, 42
open source mailing lists, 42
open source software
business challenges, 138-139
legal obligations, 138
participation, 139
forums, 41-42
mailing lists, 41-42
outsourcing, cloud computing, 94
Oxford Internet Institute (O.I.I), 27
P
participation
open software, 134
Open Source Software, business challenges, 139
PDA (Personal Digital Assistant), 186
perception cycle, 186
personal blogs, 53
personal branding, social networking and, 107
Personal Digital Assistant (PDA), 186
physical layer, cloud computing, 91
Poole, Gina, 175
popular sites for blogging, 54
posters, anonymity of, 171
power, sharing knowledge, 28-29
PowerUp, 211
Pre-Tax Income (PTI), 190
print publications, blogs versus, 46-47
privacy, indexing employee’s private content, 76
product design, virtual worlds, 210-212
productivity, social software and, 172
promoting wikis, 40
pronouncements, 113
protecting experts, 77
prototyping, 136
pseudonymous rogue posters, 171
PTI (Pre-Tax Income), 190
“push” social networking tools, blogs, 47
Q
quadruple play (data-voice-video-broadcast), 199
Qumana, 55
R
radio frequency identification (RFID), 9
radios, 6-7
Raskino, Mark, 186
Really Simple Syndication (RSS), 115
recruitment and on-boarding, social networking and organizations, 25-26
relationships, trust, 81
removing anonymity of posters, 171
research, Internet, 72
return on investment (ROI), 175
RFID (radio frequency identification), 9
Rheinmetall, 21-23
risks of not using social tools, 117-118
Rodriguez, Laurisa, 107
ROI (return on investment), social software, 175
Roosevelt, Franklin D., 7
RSS (Really Simple Syndication), 115
S
SaaS vendors, wikis, 59
safety, wikis, 35
sales, social networking (monetizing), 174
saving blog entries, 55
SCM (Source Control Management), 125
ScribeFire Blog Editor, 55
searches, Twitter, 104
Second Industrial Revolution, 4
Second Life, 203
avatars, 207
selling in, clouds, 66-67
Semantic Web, 8
Serena Software, 81
service, cloud computing as a, 86
service economy, 181-182
services, 181
services layer, cloud computing, 91
services businesses, 182
sharing files, 42
sharing information, value of social networking, 110-111
sharing knowledge, power, 28-29
Shift Happens, 14-15
short messaging services (SMS), 200
skills development, social networking and organizations, 26
slope of enlightenment, hype, 186
smarter employees, value of social networking, 111
SMS (short messaging services), 200
SOA (Services Oriented Architecture), 24
Social Age
CIO (Chief Information Officer), 97-98
communication, 6
events leading up to, 1
exabytes, 14-15
expectations, 23-25
overview, 98
social networking and, 7-8
Semantic Web, 8
technology, evolution of, 5
versus Information Age, 95
Social Age clouds, 63 See clouds
Social Age employees, 21
Social Age organizations, 20-21
Rheinmetall, 22-23
social networking, 25
innovation, 26
recruitment and on-boarding, 25-26
skills development, 26
succession planning, 26
teaming and collaboration, 25
social bookmarking, 78-79
Social Brain, 145 See also minds
ideation process and
social fragments, tag clouds, 67
social graphs, 80
social ideation, 153
best practices, 159-160
business benefits of, 153-154
InnoCentive, 154
process of, 155-156
ThinkPlace, 154-155
social ideation events, Jams, 156-157
anatomy of, 157-158
benefits of, 158
social innovation, 162
innovation communities, 162-163
investing in, 172-173
socializing
with avatars, 207-208
social networking, 59-60
social media
defined, 101
financial services Web sites, 116-117
in 3D, 203-204
brain chemistry, 150-151
brand loyalty, 117
Facebook, 107-108
getting to know your employees, 20
innovation programs, 175
LinkedIn, 106
monetizing, 173-174
supporting sales, 174
Obama presidential campaign, 191-194
personal branding and, 107
perspective of an IBM business partner, 112
Social Age and, 7-8
Semantic Web, 8
Social Age organizations, 25
innovation, 26
recruitment and on-boarding, 25-26
skills development, 26
succession planning, 26
teaming and collaboration, 25
socializing, 59-60
support structures, 177-178
transparency, 177
Twitter, 102-103
joining conversations, 103-104
tweets, 104-105
value of
sharing information, 110-111
smarter employees, 111
virtuous cycle of, 68-70
YouTube, 108-110
social software
challenges of adopting, 171-172
executive perspective of, 176-177
productivity and, 172
ROI (return on investment), 175
social ties, 29
social tools, 170
business impact of, 112-113
how to listen, 114-115
marketing campaigns, 113-114
monitoring market conversation, 114
loses caused by not implementing, 117-118
Sony Betamax, 12
Source Control Management (SCM), 125
standardizing technology, 10
Starbucks, 143
stress hormone, 150
Suarez, Luis, 47
succession planning, social networking and organizations, 26
Sun Microsystems, MySQL, 135
support, wikis, 35
support structures, social networking, 177-178
Surowiecki, James, 154
T
tacit knowledge, 26
wikis, 34-35
Tacit Software
KnowledgeMail, 76
tagging, 64
tagging, 69-70 See also folksonomies
experts, 71-72
IBM, 70-71
tags, 68
Fringe, 79
virtuous cycle of social networking, 68-70
TAP (Technology Adoption Program), 131, 168-170
teaming and collaboration, social networking and organizations, 25
technology
adopting, 9
cell phones, 12
commoditization, 12
standardizing technology, 10
virtual worlds, 212-213
technology adoption, GDP and, 183-185
technology adoption process, 164-166
challenges to, 169-171
managed anarchy, 166-167
technology adoption programs, IBM case sudy, 168-170
Technology Adoption Program (TAP), 131, 168-170
technology, evolution of (Social Age), 5
Technorati, 115
telegraph, 2
telephones, 4
television, 7-8
adopting, 9
Tesla, Nikola, 5
text messages, 15
text mining tools, 80
ThinkPlace, 154-155
Third Places, 208
thought-based technology, 146-147
ties in social networks, 29
TopCoder.com, 81
Torres, Elias, 124
Torvalds, Linus, 126
traffic patterns, blogs, 51-53
traffic volume on wikis, 37-38
transformation of IT, 96
transforming your business, cost of, 189-190
transparency, 81-82
cost of open software, 129
social networking, 177
triple play (data-voice-video), 199
trust, vendors, 81
tweets, Twitter, 104-105
Twitter, 102-103
joining conversations, 103-104
searches, 104
tweets, 104-105
Twitter Search, 115
TypePad, 54
U
underutilized capacity, 88
cloud computing, 89
user expectations
future of mobility, 200-201
mobility, 196
V
value of social networking
sharing information, 110-111
smarter employees, 111
value proposition, technology adoption process, 165
vendors
finding, 80-81
transparency, 81-82
VHS, standardization, 12
virtual genius, 177
virtualization, cloud computing, 93-95
virtual machine (VM), 94
virtual worlds
advertising, 209-210
avatars, 206 See avatars
characteristics of, 205-206
life cycle management, 210-212
marketing, 209-210
product design, 210-212
technology, 212-213
types of, 208-209
virtuous cycle of social networking, 68-70
VM (virtual machine), 94
VMware, 93
Vogels, Werner, 127
W
Watson, T.J., 154
web services, 24
Web sites, 143
mystarbucksidea.com, 143
Wordpress.org, 54
Westinghouse, George, 5
widgets, blogging, 54
WikiCentral, 37
wiki farms, 41
wikis, 32-34
as data mines, 36
best practices, 40
effectiveness of, 36-39
IT planning, 58-59
safety and support, 35
tacit knowledge, 34-35
WiMAX Forum, 200
Windows Live Writer, 55
Wireless Persoanl Broadband (WPB), 4G and, 201-204
Wladawsky-Berger, Irving (cloud computing), 86
World of Warcraft, 203
Wordpress.org, 54
World Wide Web (WWW), cloud computing, 92
X
Xen, 93
Y
YouTube, 108-110
Z
Zippies, xix
Zonday, Tay, 109
z/VM, 94