CONTENTS

 

 

 

 

 


Acknowledgments

Introduction


 

1 Understanding the Microstock Revolution

About Stock Photography

Shop Until You Drop

The Early Days

Extinction of the Dinosaurs

Microstock is Born

The Opposition

Comparison with Traditional Libraries

 

2 How to Make Dollars from Cents

No Pain, No Gain

Sales Models: The Choices

Royalties And Licenses, or “Where Is the Cash?”

Submission Strategies

 

3 What Sells and What Does Not

Business and Lifestyle Images

Fashion

Seasonal and Festive Images

Food

Landscapes and Travel

Architecture

Cityscapes

Objects

Flowers

Vectors

 

4 How to Make Sure Your Pictures Win

Composition

The “Rule of Thirds”

Crop Tightly

Use Bold and Complementary Colors

Use the Best Aperture and Shutter Speed Combination

Get Down Low—Or Up High

Use Unusual Focal Lengths

The Winning Formula

 

5 Technical Issues: Killing the Gremlins before They Kill Your Pictures

The Microstock Inspection Process

Read the Rules!

Kit

The Raw Deal

16-bit Manipulation

Shoot at Low ISO

Noise

Artifacts

Chromatic Aberrations

Moiré and Color Noise

Removing Copyright Symbols and Logos

Sharpening Your Images

 

6 Equipment

Film or Digital?

The Best Digital Camera for You

The Big Guns: Medium-Format Digital

Scanning Backs

Scanning Film

Summary

 

7 Setting up a Home Studio

Table and Window Setup (Available Light)

Macro Lenses

Simple Studio Setup

People Shots

Business Shots

More about Isolated Images

Clipping Paths

Software Shortcuts

Advanced Lighting Techniques

Slave Relay

Color Balance

Final Note

 

8 Twenty Tips andTricks to Winningon Microstocks

Tip 1: Buy the Best Equipment You Can Afford

Tip 2: Decide If Artist Exclusivity Is for You

Tip 3: Buy Decent FTP Upload Software

Tip 4: Buy and Use Adobe Photoshop

Tip 5: Buy a Macro Lens If You Own a dSLR

Tip 6: Buy a Tripod to Go with That New Macro Lens

Tip 7: Join the forums

Tip 8: Get an Independent View by Joining Independent forums

Tip 9: Set Up Referral Links

Tip 10: Check What Is Selling—And What Is Not

Tip 11: Enlist Friends and Colleagues

Tip 12: Upload New Work Regularly But In Small Batches

Tip 13: Set Key Words accurately

Tip 14: Use Selective Focus

Tip 15: Challenge Your Creativity

Tip 16: Use sRGB Color Space for Submission

Tip 17: Read the Manual!

Tip 18: Don't Crop Too Tightly

Tip 19: Shoot the Light

Tip 20: Get Networking!

 

9 Mixing It with Rights-Managed Stock

Specialized Libraries

Cultural Differences

What to Do

 

10 Case Studies

Specialized Libraries

Cultural Differences

What to Do

 

11 Copyright, Trademarks, and Model Releases

Copyright

Registration

Infringing Others' Rights

Privacy

Trademarks

The Practicalities

Property Releases

Model Releases

 

12 The Future of Microstock Photography

The Gap

The Wolf Eats the Lamb

Consolidation

Diversification

Predictions

 

Appendix 1 Microstock Library Links

 

Appendix 2 Model and Property Releases

 

Appendix 3 Useful Links

Traditional Stock Photo Libraries

FTP Software

Noise-Reduction or Modification Software

Color Artifact Removal

Sharpening Software

Third-Party Raw File Decoding Software

Copyright Resources

General Photo Sites of Interest

Stock-Related Discussion Groups

Lighting Tips

Miscellaneous

 

Index

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