Contents

Copyright

Acknowledgments

Introduction

[PART ONE]

LAUNCHING YOUR REO BUSINESS

CHAPTER 1:     Inside the REO Game

A History Lesson from the RTC

Big Picture on REOs

The Real Estate Entrepreneurial Timing

Change is Good. Change is REOs

NINJA—No Income, No Job/Assets

The REO Game

The Six Steps of the REO Cycle

The Five Biggest REO Benefits

Three Biggest REO Myths

CHAPTER 2:     Getting in with Asset Managers

The Million-Dollar REO Contract

The Master Listing Agreement (MLA)

Asset Managers Exposed

Asset Managers Profiled

Direct versus Outsourcer Accounts

The Five Biggest Direct Account Benefits

How to Land Your First Bank Contract

The REO FARM Play: Talk About the Farm

Tricks of the Trade

How to Multiply Your Business

The Asset Manager Visit

Five Hot Tips from Seasoned REO Agents

CHAPTER 3:     Setting up a Lean REO Machine

Building Your Dream Team

The REO Footprint

REO Customers

REO Bootstrap Model

REO Plus Model

Assembly Line Standardization

How to Start on a Shoe-String Budget

A Word to Brokers

Leveraging Other Vendors’ Money (OVM)

Using Technology—Folders, Rules, and Forwards

[PART TWO]

MANAGING YOUR REO ATM

CHAPTER 4:     Receiving Your First Assignment

Occupancy Check Reports (OCRs)

The Three Occupant Option Posting Rules

Be Prepared at All Times

Performing the Initial Interior Inspection

Managing Cash for Keys

Attending Evictions

How to Get into Condos and Gain Cooperation from HOAs

Checking Certificates of Title

Obtaining Estoppels

Managing Utilities

Agent Sign-Off Sheets

CHAPTER 5:     Conducting the Perfect BPO

The Perfect Broker Price Opinion (BPO)

Your BPO Pictures

BPO Section 1: Client and General Info

BPO Section 2: General Market Conditions

BPO Section 3: Your Subject Property

BPO Section 4: Your Competition

BPO Section 5: Your Repair Strategy

BPO Section 6: Your Market Pricing Strategy

BPO Section 7: Final Comments

Putting It All Together

CHAPTER 6:     Managing Repairs and Inspections

As-Is versus Repaired

The Bid Scope and Repair Process

Submitting Completed Bid Packages

Contractor Management

Appliance Ordering

Sample Repair Costs

Managing and Inspecting Contractor Timelines

Dealing with Repair Change Orders

Performing Weekly Property Inspections

[PART THREE]

MAKING REO CASH WITHDRAWALS

CHAPTER 7:     Mastering Listings and Marketing

The Magnet Marketing Plan

The Twenty-Point Interior Checklist

The Ten-Point Exterior Checklist

The Top Ten Staging Checklist Items

Price

Promotion

Placement

The Six Biggest Marketing and Listing Expectations from Banks

CHAPTER 8:     The Art of Offers

Offer Expectations

The Offer Package

Reviewing Offers

Submitting the Clean Copy

The Multiple Offer Monster (MOM)

The Five Offer Statuses

Three Shady Offer Tactics

The Five Biggest Rookie Offer Mistakes

The Dreaded Performance Review

CHAPTER 9:     Closings: The Finish Line!

Closing Your First Deal

The Two REO Closing Rules

The Closing Cycle

Choosing a Title Company

Ten Steps to Close in Thirty Days

Post-Closing Procedures

Code Compliance Management

When Your Listing Goes to Auction

Submitting Reimbursements

Managing Title Companies

Managing Selling Agents

[PART FOUR]

MILKING THE REO GAME

CHAPTER 10:   Double/Triple/Quadruple Dipping!

The Six Hidden Income Streams

Stealing Properties at Auctions

Auctions versus Listings

The Three Exit Strategies

How About Title Referrals?

CHAPTER 11:   Blueprint to a Million in Twenty-Four Months

The Million-Dollar REO Blueprint

Putting It All on Autopilot

Leveraging VIP Leaders

Measuring Your Performance

The Eight Success Measurement Tools

Agent’s Scorecard: Making the Bank’s “A” List

Showing Off: Total Gross Sales Volume

Managing Cash Flow

Trimming the Fat

90-Day Action Plan

CHAPTER 12:   Printing Money!

Building Your Mojo

You’re Burning Why?

Avoiding Burnout

Managing Success

Final Thoughts

APPENDIX A
Your REO Resources

APPENDIX B
REO Bank List

APPENDIX C
Buyer Information Sheet

APPENDIX D
Sample HUD-1

APPENDIX E
Reimbursement Checklist

APPENDIX F
The Multiple Offer Monster (MOM) Email

APPENDIX G
Clean Copy Instructions

APPENDIX H
Sample Listing Letter

APPENDIX I
Monthly Marketing Report (MMR) Template

APPENDIX J
Closing Checklist

APPENDIX K
Sample BPO Form

APPENDIX L
90-day Action Plan

APPENDIX M
Market Adjustments and Repair Costs

APPENDIX N
Agent Sign-Off Sheet

APPENDIX O
Sample Résumé

APPENDIX P
Sample OCR Report

APPENDIX Q
Condominium Estoppel Sheet

APPENDIX R
Sample Bid Scope of Work

APPENDIX S
BPO Photo Checklist

REO BROTHERS Glossary

Index

About the Authors

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
18.226.98.166