Customer relationship management

A company can use social media to campaigns their brand and potentially benefit with positive feedback from customer review. 

Customer retention and expansion

Customer reviews can become a valuable source of information for retention and also help to add new customers.

Market research

Social media conversations can become useful insight for market research and planning.

Gain competitive advantage

Ability to get a view of competitors' messages which enables a company to build strategies to handle their peers in the market.

Public relations

Corporate news can be conveyed to audience in real time. 

Cost control

Compared to traditional methods of campaigning, social media offers better advertising at cheaper cost.