Starting an Etsy® Business For Dummies®, 2nd Edition

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Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part I: Getting Started with Etsy

Chapter 1: Handmade for Each Other: Falling in Love with Etsy

Handmade Crusade: Understanding Etsy’s Purpose and Business Model

World Up: Introducing the World of Etsy

Upper register: Registering with Etsy

Homeward bound: Navigating the Etsy home page

Let us account the ways: Understanding Your Account and Your Shop

For sale by artist: Discovering what’s for sale on Etsy

Safety first: Ensuring your safety on Etsy

Storefront and Center: Setting Up Your Storefront

Sell’s Angels: Surveying the Etsy Selling Process

Takin’ Care of Business: Handling Business Matters

Community Collage: Engaging in the Etsy Community

Chapter 2: Let’s Get This Party Started: Signing Up

Sign Me Up! Becoming a Registered User

All about you: Submitting necessary info and confirming your account

Signing away your firstborn: Reviewing the Terms of Use

It’s a Sign: Signing In

Chapter 3: There’s No Place Like Home: Discovering Etsy’s Home Page

Home Sweet Home: Viewing Etsy’s Home Page

Hitting the Links: Exploring the Links at the Top of the Page

Tonight’s Headerliner: Exploring the Header Bar

Just Browsing: Browsing Etsy

Pick Me! Pick Me! Checking Out Handpicked Items

Finders, Keepers: Signing Up for Daily Finds

How Do I Love Thee? Let Me Count the Ways: Exploring More Ways to Shop

Categories

Gift Cards

Colors

Treasury

Shop Local

People Search

Prototypes

Baby, You’re a Star: Checking Out the Featured Shop

The Velvet Blog: Reading Recent Blog Posts

Ooh, I Want That! And That! And That! Viewing Recently Listed Items

Go Mobile: Exploring Etsy Mobile

Chapter 4: Account Trackula: Navigating Your Etsy Account and Shop Settings

Total Access: Accessing Your Account

Final Accountdown: Checking Out Options under Your Account

Buy crazy: Tracking your Etsy purchases

Baby got feedback: Checking your feedback

Public eye: Viewing your public profile

Revision quest: Revising your account settings

Appy ending: Tracking your Etsy apps

Go proto: Exploring Etsy Prototypes

Head case: Viewing reported cases

Shop Girl: Familiarizing Yourself with Your Etsy Shop Settings

Listful thinking: Managing item listings

Order up: Handling sold items

I’m just a bill: Viewing your Etsy bill

Bump, setting, spike: Changing shop settings

Go through the promotions: Promoting your shop

Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy

Gimme One Reason: Understanding Why You Should Buy on Etsy

Go Fish: Using Etsy’s Search Tool

Transactions Speak Louder Than Words: Delving into Transaction Details

Affairs of the cart: Adding an item to your cart and checking out

Pays of our lives: Paying for your item

Submissionary position: Submitting your order

Feedback Is Forever: Leaving Feedback After You Buy

Case in Point: Lodging a Case Against a Seller

Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy

Oh, Behave! Adhering to Etsy’s Do’s and Don’ts

Private Party: Guarding Your Privacy on Etsy

Privacy, please: Understanding Etsy’s Privacy Policy

Leave me alone! Changing your privacy settings

Close sesame: Choosing a strong password

Safe Passage: Keeping Yourself Safe on Etsy

Scam I am: Avoiding scams on Etsy

Safety dance: Staying safe in Etsy’s public places

Security guard: Making your account more secure

Always use protection! Using Etsy’s Seller Protection program

Brooklyn, We Have a Problem: Reporting Issues to Etsy

Part II: If You Build It, They Will Come: Setting Up Your Etsy Shop

Chapter 7: Sell Coverage: Understanding What You Can and Can’t Sell on Etsy

Yes, We Can! Figuring Out What You Can Sell on Etsy

The handmaid’s tale: Selling handmade items

Oldies but goodies: Offering vintage items

Supplies and demand: Selling supplies

Just Say No! Understanding What’s Not Allowed on Etsy

Achtung, baby: Knowing what items are prohibited

Service says: Selling only certain services

Off with Their Heads! Knowing What Happens If You Break a Rule

Chapter 8: Come on In! Creating an Eye-Catching Storefront

On Your Mark: Getting Started

Mind Your Banners: Adding a Banner to Your Shop Page

Title Wave: Adding a Shop Title and Announcement

Section Leader: Setting Up Sections

Money Talks: Setting Up Payment Options

Exam cram: Examining your options

Preferential treatment: Specifying your preferences

Bill Me: Setting Up Your Credit Card

High Profile: Setting Up Your Public Profile

All About Me: Adding an About Page

Biohazard: Writing a Winning Bio or Shop Story

Quiz show: Starting with a few essential questions

The tweak shall inherit the Earth: Tweaking your first draft

Extra! Extra! Adding a few extras

Team Edit-ward: Editing Your Shop Settings

Chapter 9: Policy Academy: Establishing Your Shop’s Policies

Fair and Square: General Policy Tips

Financial Matters: Establishing Payment-Related Policies

Ship Shape: Establishing Your Shipping Policies

Return to Sender: Handling Returns and Exchanges

Policy Wonk: Setting Up Your Shop Policies Page

Introductory offer: Introducing the sections

Population control: Populating the page

Chapter 10: Come on Down, the Price Is Right! Pricing Your Work

Formulaic Plot: Breaking Down Your Pricing Formulas

Material girl: Calculating the cost of materials

Labor pains: Figuring labor costs

Heads up: Adding up overhead

Two-timer: Understanding the “times 2”

Double or nothing: Pricing for wholesale and retail

Some assembly required: Putting it all together

Eyes on the Price: Evaluating Your Prices

Know thy enemy: Assessing your competition’s pricing

Here’s looking at you, kid: Studying your target market

Floor it: Figuring out how to lower your prices

Up the ante: Knowing when to raise your prices

Something Old: Special Considerations for Pricing Vintage Items

How Low Can You Go? Pricing for Sales

Part III: She Sells Seashells (and More): Understanding the Etsy Selling Process

Chapter 11: Say Cheese! Photographing Your Wares

I’ll Take That-a-One! Choosing a Camera with the Right Features

Key club: Identifying key camera features

Feature story: Considering extra features

In Style: Styling Your Photos

Background check: Using backgrounds

Prop it like it’s hot: Working with props

Model citizens: Using live models

Lighting Bug: Lighting Your Shot

She’s a natural! Using natural light

Dark matter: Avoiding the dark

SPF 50: Avoiding direct sunlight

Time to reflect: Using reflectors

Compose Yourself: Composing Your Shot

For starters: Trying basic composition principles

Third’s-eye view: Applying the rule of thirds

Focus, People! Focusing Your Image

Shoot, Shoot, and Shoot Some More: Taking Lots of Pictures

Clean-up on Image Five: Tidying Up Your Photos with Image-Editing Software

Expose yourself: Adjusting your photo’s exposure and color

Crop circles: Cropping your photo

Chapter 12: Word Up: Composing Engaging Titles and Descriptions

Headline Muse: Writing Titillating Item Titles

Story Time: Telling a Story with Your Item Description

Likely story: Uncovering your item’s story

Description prescription: Describing your item

Write away: Composing your item description

SEO Speedwagon: Using Search Engine Optimization to Drive Traffic

Keyword to your mother: Choosing the best keywords

What you key is what you get: Using SEO with your item title and description

Tag, you’re it! Understanding tags

Proofread, Please! Proofreading Your Item Title and Listing

Chapter 13: Selling Like (Burning Hot) Hotcakes: Listing Your Items

Lister, Lister: Listing a New Item

Ready, set, go! Starting the listing process

About face: Filling in item information

Vary cool: Adding listing variations

Picture this: Uploading images of your item

Description prescription: Describing your item

Getting specific: Adding the recipient, occasion, and style

It’s in the tag: Tagging your item

Sales figures: Adding selling information for your item

The reviews are in! Reviewing your listing

Ch-Ch-Ch-Ch-Changes: Editing a Listing

Copycat: Copying a Listing

Renewable Resources: Renewing a Listing

Don’t be a sellout: Renewing a sold listing

Stay active: Renewing an active listing

Expiration mark: Renewing an expired listing

Pull the Plug: Deactivating a Listing

Rearrange Your Face: Rearranging Your Etsy Shop

Be an enabler: Enabling the Rearrange Your Shop feature

Get moving! Moving your listings

Feature comforts: Featuring an item in your Etsy shop

Chapter 14: Wrap It Up: Closing the Deal

You’ve Got Sale: Finding Out You Have a Sale

Baby Got Track: Keeping Track of Sales in Your Account

Guided by Invoices: Handling Invoices

Show Me the Money: Receiving Payment

Chapter 15: The Ship Hits the Fan: Shipping Your Items

The Right (Packaging) Stuff: Obtaining Shipping Supplies

Package Deal: Showing Your Love and Care with Packaging

Wrapper’s delight: Wrapping any kind of item safely

Nice package! Using attractive, brand-friendly packaging

Goody-goody: Including extras in your parcel

Ship Shop: Choosing a Shipping Carrier

Stay First Classy: Surveying Shipping Options

Crafters without Borders: Shipping Internationally

Ship Happens: Creating a Shipping Profile

Insure Thing: Insuring Your Parcel

Print It to Win It: Printing Shipping Labels on Etsy

Deliverance: Sending Your Package on Its Merry Way

Marky Mark: Marking the Item As Shipped in Etsy

Part IV: All Up in Your Bidness: Handling Business Matters

Chapter 16: High Exposure: Marketing Your Etsy Business

Brandy, You’re a Fine Girl: Building Your Brand

Tag lady: Composing a tagline

Loco for logos: Creating a logo

Integrate expectations: Working your brand into all you do

Poetry in Promotion: Using Etsy Tools to Promote Your Shop

Search party: Using Etsy Search Ads

Coupon d’état: Creating coupons

Badge to the bone: Creating an Etsy shop badge and hosting an Etsy Mini

Save Facebook: Promoting your Etsy shop on social media

Go Postal: Sending an E-mail Newsletter

Chapter 17: You’ve Been Served: Providing Excellent Customer Service

Let’s Talk: Communicating with a Buyer Before, During, and After a Transaction

Questionable behavior: Answering customer questions

Mind your manners: Giving thanks

Ship happens: Double-checking the shipping address

Get a clue: Finding out how they found you

Lost in translation: Communicating with foreign buyers

Sample shout-out: Covering all the bases in one short, pleasant message

Speed Is of the Essence: Shipping It Quickly

Feedback Is Good: Leaving Feedback Promptly and Prompting for It

Bungle Fever: Handling a Bungled Transaction and Other Tough Issues

Hand it over: Prompting a buyer to pay up

Lost Etsy: Dealing with lost shipments

Case study: Dealing with a reported case

Refundsal, Refundsal, give back your fare: Issuing refunds

Tropic of cancel: Canceling an order

The customer is usually right(ish): Dealing with a difficult customer

No shirt, no shoes, no service: Refusing service to a buyer

Chapter 18: Business as Usual: Managing Your Etsy Store

I’m Just a Bill: Paying Your Etsy Bill

Taxing Matters: Appeasing Uncle Sam

To tax or not to tax: Collecting sales tax

Drawn and quartered: Paying quarterly income tax

Write this off: Determining tax deductions

Recording Artist: Keeping Accurate Records

Don’t Be a Tool: Using Etsy Tools to Manage Your Shop

We need those numbers, stat! Viewing Shop Stats

Statistically speaking: Viewing Customer Service Stats

An app a day: Using Etsy apps to run your store

Too Legit to Quit: Making Your Business Legit

O sole mio: Understanding sole proprietorships

Grab your partner, do-sell-do! Getting a handle on partnerships

LLC Cool J: Looking at limited liability companies

Go corporate: Considering corporations

Sweet Charity: Handling Charitable Giving

The Artist Is Out: Switching to Vacation Mode

Hanging It Up: Closing Your Etsy Shop

Part V: Commune System: Exploring the Etsy Community

Chapter 19: Community Building: Joining the Etsy Community

Talk amongst Yourselves: Using Etsy Forums

Forum letter: Accessing Etsy forums

Postess with the mostess: Viewing and responding to posts in a thread

Thread Zeppelin: Starting a new thread

Go Team! Exploring Etsy Teams

Finders, keepers: Searching for an Etsy team

Sign me up! Joining an Etsy team

Start me up: Starting your own Etsy team

Lab Partner: Exploring Etsy’s Online Labs

Event Horizon: Staying Apprised of Etsy Events

Miss Manners: Respecting Community Etiquette

Chapter 20: OMG, Did You Hear? Keeping Up with Etsy News

All the News That’s Fit to Print: Exploring Etsy Blogs

Mail Bonding: Signing Up for Etsy E-mail Newsletters

Red-letter day: Sifting through different types of e-mail newsletters

Subscription prescription: Subscribing to e-mail newsletters

Social Skills: Staying in Touch Using Social Media

Proto Baggins: Joining Etsy Prototypes

Chapter 21: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers

Heart and Sold: Hearting on Etsy

A piece of my heart: Hearting items and shops

Turn on your heart light: Viewing hearted items and shops

A private matter: Being a secret admirer

Follow Me! Following Others on Etsy

Where you lead, I will follow: Following another Etsy member

Circle up: Viewing your Etsy “circle”

Active ingredient: Checking your activity feed

Treasure Island: Creating a Treasury

Chapter 22: Help! Getting It When You Need It

Search and Rescue: Searching for Help on Etsy

That’s a FAQ Jack: Accessing Etsy FAQs

Getting Personalized Help from the People at Etsy

Forum letter: Using the Etsy Help forum

Life support: Contacting Etsy Support

Part VI: The Part of Tens

Chapter 23: Ten Terrific Tips for Etsy Sellers

Have a Place for Everything

Save Time with Twosies

Organize Your Paperwork

Use What You Discover from Other Shops

Offer Service with a Smile

Network, Network, Network

Keep a Blog

Learn to Say No

Never Give In

Have Fun!

Chapter 24: Ten Strategies for Marketing Your Etsy Shop

Offer Tiered Pricing

Understand That Giving Begets Giving

Provide a Guarantee

Consider a Loyalty Program

Impose a Deadline

Create a Great E-mail Signature

Connect with Social Media

Make Google Your Best Friend

Use Your Items in the Real World

Help Your Community

About the Authors

Cheat Sheet

Connect with Dummies

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