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Storytelling for User Experience: Crafting Stories for Better Design
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Storytelling for User Experience: Crafting Stories for Better Design
by Kevin Brooks, Whitney Quesenbery
Storytelling for User Experience
Storytelling for User Experience: Crafting Stories for Better Design
Dedication
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List of Stories
How to Use This Book
Who Should Read This Book?
What’s in This Book?
What Comes with This Book?
Frequently Asked Questions
Why stories in user experience design?
Is storytelling a new UX methodology?
Can I start using stories in the middle of a project?
I don’t think I tell stories well. What do I do?
How do I create a good story?
How much does the audience matter?
Is it OK to use other people’s stories?
Is this a book about performing stories?
Do you cover storytelling in games?
What’s next for storytelling in user experience design?
Foreword
1. Why Stories?
What is a story?
There are many types of stories in UX design
Stories that describe a context or situation
Stories that illustrate problems
Stories that help launch a design discussion
Stories that explore a design concept
Stories that prescribe the result of a new design
More work? Not really!
More reading
Summary
2. How UX Stories Work
Stories are more than just narrative
Stories have many roles in user experience design
Stories explain
Stories engage the imagination
Stories spark new ideas
Stories create a shared understanding
Stories persuade
Maybe you’re not convinced
Summary
3. Stories Start with Listening (and Observing)
UX design requires good listening skills
The users
Business stakeholders
Our colleagues
Listening and observing leads to better understanding
Being listened to is addictive
Learn to be a good listener
Teach your team to listen
More reading
Summary
4. The Ethics of Stories
Good research ethics—good storytelling
Professional societies give us relevant ethics for stories
Acknowledge your own influence
Tell the story accurately
Keep the story authentic
End the story well
More reading
Summary
5. Stories as Part of a UX Process
UX is a cross-disciplinary practice
Using stories in user experience design is not a new idea
Stories can be part of many UX activities
When you are collecting input
When you are exploring user research and other information
When you experiment with design ideas
When you want to test your designs
When you need to share (or sell) your ideas
More reading
Summary
6. Collecting Stories (as Part of Research)
The best stories come from being there
Other sources of stories are all around you
Listen for stories
Get groups to tell stories to each other
Explore memorable incidents
You can observe stories, too
Tips for collecting stories
Don’t get distracted
Create a structure that supports story collection
Keep the conversation flowing naturally
When all else fails
Write stories into your notes
More reading
Summary
7. Selecting Stories (as Part of Analysis)
Your first audience: yourself
What are you looking for?
Finding the stories
Finding stories in data
Building stories into personas
Summary
8. Using Stories for Design Ideas
Stories evolve through the design process
Brainstorming for new stories: Generative stories
Brainstorming helper: The storytelling game
Developing user research stories: Generative stories (again)
Incorporating your user research into the brainstorming game
Moving from brainstorming to concept: Expressive stories
Stories that document design: Prescriptive stories
The tech-spec story
Stories can be part of the brand story
More reading
Summary
9. Evaluating with Stories
Using stories to create usability tasks
Turn user stories into “instant” usability tasks
Turning tasks into stories
Collecting stories just in time for usability testing
Using stories for reviews
Collecting stories during a usability test
More reading
Summary
10. Sharing Stories (Managing Up and Across)
Don’t worry—everyone is a storyteller
Help the audience build the story you tell
If you don’t know your audience well, try listening
A few audiences you may meet
Stories for leaders
Stories for managers
Stories for a technical audience
When you have several audiences at once
More reading
Summary
11. Crafting a Story
What do we mean by “craft”?
Stories get better with practice
Sometimes stories fail
Think carefully about your goals
Summary
12. Considering the Audience
The relationship between the audience and the story
Details from user research help ground stories
What if they think they know, but they don’t?
Mirror stories are stories about ourselves
The relationship between you and the audience
How much are you like the audience?
Is your relationship to the story the same as the audience’s?
Do you bring different pieces of the puzzle?
Help them get from here to there
Use stories to advocate
Bring them home safely
More reading
Summary
13. Combining the Ingredients of a Story
Perspective
Your own relationship to the story affects your choice of perspective
Realist tales
Confessional tales
Impressionist tales
How to add perspective
Characters
How to create characters
Screenwriting offers good lessons for developing characters
Personas can be your characters
Context
How to add context
Physical context
Emotional context
Sensory context
Historical context
Memory context
Context exercise
Imagery
How to add imagery
Language of the story
Putting the ingredients together
Summary
14. Developing Structure and Plot
Story structures are patterns
Story structure helps the audience, the author, and the story
Useful story structures for UX stories
Prescriptive structures
Hero stories
Familiar to foreign
Framed stories
Me-Them-Me
Now-Then-Now
Here-There-Here
Layered stories
Contextual interludes
Using plot
Playing with plot
The structure/plot balance
Choosing a story structure and plot
Stories are more than the sum of their parts
More reading
Summary
15. Ways to Tell Stories
Telling oral stories
Telling a story in person lets you connect with the audience
Telling a story in person adds performance elements
Practice, practice, practice
Develop your own performance style
Manage the pace of your story
A few words of caution
Telling a story when you can’t see your audience
Choose the right moment to tell a story
Written stories
Written stories allow you to reflect and edit
We fill in the blanks in stories
Visual stories
Comics let you share a conversation
Storyboards can communicate a story visually
Visual images can add detail or show the big picture
Multimedia, video, or animated stories
From writing to shooting
You can make a video without a camera
Putting stories in your reports
Make presentations a story of their own
Choosing the medium for your story
More reading
Summary
16. Try Something New
A. Acknowledgments
From Whitney
From Kevin
B. About the Authors
Whitney Quesenbery
Kevin Brooks
How they got together to write this book
C. Contributors
Index
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Copyright
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Dedication
Storytelling for User Experience: Crafting Stories for Better Design
Whitney Quesenbery
Kevin Brooks
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