Stories Help Us See the User Experience More Clearly
A Story from a Persona: Barbara-The “Designated Searcher”
A Point-of-Pain Story
A Story to Launch a Design Discussion
Really Interactive Television
A Prescriptive Story
The Ant and the Grasshopper: Two Versions of the Same Story
Kevin’s Story about Tokyo
What Kinds of Stories Do You Tell?
Using Analogies to Change People’s Minds
Listening Can Tap Into Emotions
Misunderstandings about the Agenda
Second Thoughts Can Be Deeper
We Forget to Mention Everyday Facts
When Actions Contradict Words
Listening is the Key to Selling
A Story Can Deliver Good News...and Bad News
Cleaning Up Spoken Language for Written Presentation
Meeting Real Customers Leads to a Whole New Way of Talking
Which Remote Controller is More Fun?
Sometimes you Learn More than you Expect
Life and Death—an Incident that Changed My Perspective
Train Doors Open from the Inside, Right?
They Meant What They Said
People May Have Reasons that are Not Obvious
Seeing it in Context Changes the Answer
Pulling Bits of Information Together
Golden Pages
Purple Buildings
Even Engineering PhDs Can Play Games
Different Work Styles Need Different Story Styles
A Generative Story
Flow Interactive Scenarios Invent a Design
A Standard Built from Stories
Connectivity and Intelligence: Mobile Shopping Carts
“Just-in-Time” Stories
They Use it Where?
Two Research Events in One Session
Listening While you Tell a Story
Doing the Right Thing, Not Just Saying It
Framing a New Idea with a Story
Parking Technology
Small Steps and Giant Leaps
Creating a Shared Story
Even Clowns Work at Crafting their Story
The Story that Failed
Translating Tasks Into “Medical Speak”
Seeing the Business from their Point of View
“But an Elam 251 Had Pale Green Paint!”
Learning From a Tough Room
Stories as a New Approach
Accessibility to the Face
Home Safely
Waiting For the Bus
Telling the Story of How I Got There
Missing the Meeting
The Lion’s Story
Mi Casa Es Su Casa
Dialing the Phone
They Don’t Leave One of their Own Behind
Widgets for Prosperity
Widgets (Retold)
Waiting for the Bus (Retold)
A Lawyer in Japan
The Mechanics of Writing
Riding My Bike
Shopping
The Camaro in My Mind
Texting
Layers of Search
The Hi-Fi
Diving Booties
Diving Booties (Retold)
Mobile Crowds
Surfing the Audience
A Story Can Give You Time
Oral Storytelling is Rich, Linear, and Synchronous
More than Surfing the Audience
Start By Having Fun
Storyboards Provide Explicit Detail
A Presentation is a Story in Three Acts
The Power of Storytelling
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