- Storytelling for User Experience: Crafting Stories for Better Design
- Dedication
- SPECIAL OFFER: Upgrade this ebook with O’Reilly
- List of Stories
- How to Use This Book
- Frequently Asked Questions
- Why stories in user experience design?
- Is storytelling a new UX methodology?
- Can I start using stories in the middle of a project?
- I don’t think I tell stories well. What do I do?
- How do I create a good story?
- How much does the audience matter?
- Is it OK to use other people’s stories?
- Is this a book about performing stories?
- Do you cover storytelling in games?
- What’s next for storytelling in user experience design?
- Foreword
- 1. Why Stories?
- 2. How UX Stories Work
- 3. Stories Start with Listening (and Observing)
- 4. The Ethics of Stories
- 5. Stories as Part of a UX Process
- 6. Collecting Stories (as Part of Research)
- 7. Selecting Stories (as Part of Analysis)
- 8. Using Stories for Design Ideas
- Stories evolve through the design process
- Brainstorming for new stories: Generative stories
- Brainstorming helper: The storytelling game
- Developing user research stories: Generative stories (again)
- Incorporating your user research into the brainstorming game
- Moving from brainstorming to concept: Expressive stories
- Stories that document design: Prescriptive stories
- Stories can be part of the brand story
- More reading
- Summary
- 9. Evaluating with Stories
- 10. Sharing Stories (Managing Up and Across)
- 11. Crafting a Story
- 12. Considering the Audience
- The relationship between the audience and the story
- Details from user research help ground stories
- What if they think they know, but they don’t?
- Mirror stories are stories about ourselves
- The relationship between you and the audience
- How much are you like the audience?
- Is your relationship to the story the same as the audience’s?
- Do you bring different pieces of the puzzle?
- Help them get from here to there
- Use stories to advocate
- Bring them home safely
- More reading
- Summary
- 13. Combining the Ingredients of a Story
- 14. Developing Structure and Plot
- 15. Ways to Tell Stories
- Telling oral stories
- Telling a story in person lets you connect with the audience
- Telling a story in person adds performance elements
- Practice, practice, practice
- Develop your own performance style
- Manage the pace of your story
- A few words of caution
- Telling a story when you can’t see your audience
- Choose the right moment to tell a story
- Written stories
- Visual stories
- Multimedia, video, or animated stories
- Putting stories in your reports
- Make presentations a story of their own
- Choosing the medium for your story
- More reading
- Summary
- Telling oral stories
- 16. Try Something New
- A. Acknowledgments
- B. About the Authors
- C. Contributors
- Index
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- Copyright
-
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