Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
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Art 23 9
(Text)
e
c
Fashion illustration by Georges Barbier, circa 1922
The Bridgeman Art Library/Getty Images.
Photographs courtesy of Philip Treacy London Haute Couture.
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Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
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24 0 THE FASHION DESIGN REFERENCE + SPECIFICATION BOOK
(Text)
Christian Bérard sketching a model in the of ces of Paris Vogue
Photograph by Roger Schall/Pictures Inc./Time Life Pictures/Getty Images.
Nick Giordano/Getty Images
In the 1920s and 1930s competition between Vogue and Harper’s Bazaar helped to establish
fashion photography as an art form, publishing the work of pioneers such as Edward Steichen,
George Hoyningen-Huené, Horst P. Horst, and Cecil Beaton. Martin Munkácsi revolutionized
the medium by taking fashion outdoors. Old-school fashion photography masters include Er-
win Blumenfeld, Louise Dahl-Wolfe, Irving Penn, and Richard Avedon. The next generation of
fashion photography saw Melvin Sokolsky’s famous bubble series and the edgy expressions of
David Bailey. Herb Ritts and Bruce Weber then led the way for the likes of Patrick Demarche-
lier, Steven Meisel, and Mario Testino. Photographic fashion fantasies have been explored by
the provocative Pierre et Gilles, David LaChapelle, and Helmut Newton. Exhibitions of the work
of the great fashion photographers continue to draw an audience in galleries and museums.
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Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
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Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
#175 Dtp:225 Page:241
Book
e:240
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Art 241
(Text)
Photograph by Roger Schall/Pictures Inc./Time Life Pictures/Getty Images.
Photograph by Nick Giordano of an op-art day dress
Nick Giordano/Getty Images
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Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
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