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(Text)
Photograph by Pierre Verdy/AFP/Getty Images.
Photograph by Bryan Bedder/Getty Images.
Preshow
The Plan Timeline—create detailed master schedule
Lineup—develop show lineup with rotation of models
Theme—establish central concept to use as guideline
Budget—estimate overall expenses with line-item breakdown
The Place Location Scouting—choose and secure venue
Site Visit—walk through to design event parameters
Consultations—meet with lighting and sound techs
The Team Talent—scout models, hair, makeup, stylist, etc.
Models—audition and cast models
Hair and Makeup—collaborate on designing the look
Stylist—select accessories based on concept
Dressers—find students, volunteers, professionals
Music Development—select and hire DJ or prerecord soundtrack
The Announcement Graphic Design—select and hire designer
Invitation Design—develop and approve graphics
Save-the-Date or Teaser—choose print and/or email
Postage and Distribution—select method and budget for delivery
Email Blast—send e-communications prior to event
Website Coordination—plan dedicated website or area on established site
Press Releases— develop newsworthy story angles into releases
Calendar Listings—submit copy for free listings
Programs—develop, approve, and print
Publicity—design media campaign
Placements—ensure product samples are strategically visible
Stunts—stage theatrical series of public acts
The Prep Fittings—ensure proper fitting of models
Pressing—iron and steam garments
Packaging—prepare garments for transport
Inventory—take stock of everything being transported
Gift Bag—organize and assemble
Rehearsal—establish choreography at run-throughs
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216 THE FASHION DESIGN REFERENCE + SPECIFICATION BOOK
(Text)
Showtime
Entry Strategy Delivery and Load-in—transport line and staff
The Surge—set up backstage and front of house
Dressing Area—place racks, tables, mirrors, storage
Hair and Makeup Stations—place mirrors, tables, stools, power source
Catering—provide food and beverage for staff
Garment Prep—unpack, inventory, and organize
Sound Check—test music and microphones
Rehearsal—run through with models, music, and lighting
Backstage Designer—ideally free to oversee
Assistant Designer—execute designer directives
Production Assistant—act as runners
Accessory Manager—oversee accessories
Hair Stylist—prep hair
Makeup Artist—apply makeup
Dressers—support models
Stylist—check models one last time
Feeder—feed models onto runway
Models—perform
Choreographer—block models
Staging Stage Manager—coordinate all stage needs
Set—coordinate runway, backdrop, signage, seating
Décor—set up flowers, table coverings, pipe and drape systems
Special Effects—produce special lighting, pyrotechnics, videos
Documentation Photographer(s)—document runway, party, backstage
Videographer(s)—document runway, party, backstage
Management House Manager—coordinate designer, venue, and vendors on-site
Production Staff—provide food and beverage, coat check, and valet services
Multimedia—oversee lighting and sound tech teams
Security—protect backstage and front of house
Guest Relations Greeters—welcome and direct guests
Ticket Takers—check guest list and act as gatekeepers
Ushers—escort guests to seats
VIP Staff—provide special services
Take-away—store and distribute gift bags
Food and Beverage—set up and serve
Entertainment—amuse with pre- and postshow music and visuals
Transportation and Parking—provide directions, validations, valet
J
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Photograph by China Photos/Getty Images.
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Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
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ces
Jeanswest Cup Casual Wear Design Contest, China Fashion
Week Spring/Summer 2009, Beijing
Photograph by China Photos/Getty Images.
Postshow
Exit Strategy Breakdown Staff—dismantle according to preassigned duties
Inventory—account for everything
Guest and Staff Exits—cue guests, schedule staff for departure
Transportation—arrange for return trip
Postproduction Pressing and Repairs—refresh garment samples as need
Photo and Video Editing—process raw footage a.s.a.p.
Outreach—send video or photo recaps to special clients and press
Archiving—record and file press clippings, images, video, and memorabilia
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