Job:12-29742 Title:RP-Fashion Design Ref and Spec Book
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RESEARCH
1.
8 THE FASHION DESIGN REFERENCE + SPECIFICATION BOOK
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Job:12-29742 Title:RP-Fashion Design Ref and Spec Book
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Job:12-29742 Title:RP-Fashion Design Ref and Spec Book
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Good design is based on a clear understanding of the end user. At the
core of customer comprehension is information, and research is the way
to get it. The intuitive designer internalizes the hunt-and-gather process,
while the deliberate designer makes a conscious decision to target, col-
lect, and lter through various data.
The mindset with which fashion designers approach their research corre-
lates directly with how they have been hardwired to learn and to interpret
information. So which avenue—the intuitive or the deliberate—comes eas-
ier to a designer is not of great importance: More valuable is the ability to
employ both strategies. A command of history, for example, can be earned
through the diligent study of books, but it can also be mastered by immers-
ing oneself in the art and music of a period or even be absorbed through
the eyes of others who have interpreted a period for television or lm.
Observation and experience are vital to the development of a fashion
designer. A hunger for and curiosity about the world around them will
fertilize designers’ imaginations and hone their critical-thinking skills. As
designers cultivate good instincts, they will give the appearance of having
an effortless grasp of the design process. Traditional research techniques
will allow designers to continue to access and explore uncharted territory.
New frontiers will always present themselves when content is constantly
replenished and refreshed.
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