55
Send Employees for More Training

Many companies talk about the importance of good customer service. But far too many fail to let their employees in on the secret. Rude employees too often are the first point of contact for customers.

Have your relatives test your customer service. You may not like the feedback. And you may have to admit that your employees need retraining to take your customer service to a higher level. Some banks and car dealerships eager to spiff up their customer service have sent their employees to boot camps offered by luxury hotels noted for stellar service, according to the Wall Street Journal.

Your employees may need some outside training, too. Customer service won’t substitute for a great product, but it will help get more of a great product into customers’ hands.