FROM THE EDITOR

The economy seems to be looking up, but it’s still tough out there, especially for freelancers. While being a fantastic photographer is a great start to turning your passion into a career, you also need a strategic plan with clear goals and the business smarts to fulfill them. That’s where Photographer’s Market can help. In addition to providing more than 1500 individually verified market contacts, this edition of PM will show you how to set your goals and then develop the professional skills you need to achieve your dreams.

To start, you need a comprehensive plan to build your business. Check out “Do I Need an OGSM?” in the Articles & Interviews section to learn how to develop a business framework that includes your objective, goals, strategies and measurements. Then read on to learn tips for solidifying your marketing plan in “Marketing Made Simple.”

Once you have your strategic plans in place, you need the business skills to accomplish your goals. Read the special features on applying for grants, talking to clients about money, writing professional materials, maintaining and showcasing your work and hanging a solo show. Even freelancers need some rest and relaxation, so be sure to check out “Happy, Healthy and Successful” to learn more about achieving work-life balance.

You’ll also find inspiring and informative interviews with successful professionals, including commercial photographer Achille Bigliardi, wedding and family photographer Corrie Schaffeld, AP photographer Andy Manis and kite-flying aerial photographer Craig Wilson. These photographers do what they love for a living, and you can too.

Read on, keep creating and good luck!

Mary Burzlaff Bostic [email protected] www​.artistsmarketonline​.com