✓ | Make your content as useful as possible. |
✓ | Use appealing graphics, but make sure that they support the content. |
✓ | Give your pages a consistent appearance. |
✓ | Install a search feature. |
✓ | Update your pages often so that people have a reason to return frequently. |
✓ | Stick to your topic. |
✓ | Know your audience and strive to please them. |
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