In This Chapter |
|
You can expect two kinds of visitors to your site: those who want to get what they want fast, and those who want to take the time to explore.
For visitors who want to get somewhere on your site fast, you need to provide a way for them to quickly find what’s interesting. A search engine is the answer for these people. And I don’t mean the kind of search engine that gives them links to the entire World Wide Web, but one that searches only your site (although you can have both).
For visitors who want to leisurely browse your site, you need to provide an easy way to explore it. You can just slap a bunch of plain old links everywhere, but there are a lot of neater and cooler ways to do it.
In this chapter, I show you how to add some glitz and function to your site to make the surfing experience a whole lot easier for your visitors.
18.191.157.186