Chapter 39
Implementing a debt policy

Just the right mix

Once a certain level of debt has been chosen, the CFO should think about the structuring of the firm’s gross debt, the amount of cash that he wants to keep, on average, on the asset side of the balance sheet, and the amount of the undrawn available credit facility that he wants to keep. But as we’ll see with the SEB example, implementing a debt policy goes beyond the simple choice of the parameters of the debt products issued or contracted, and includes the strategy of relationships over time between the firm and its various debt providers.

Section 39.1 Debt structure

Structuring a debt means defining its main parameters and negotiating them with lenders. The most important points are:

  • lenders’ strategic choices and guarantees:
    • should loans be backed up by assets or not;
    • should financing be sought on the bond market or on the bank market;
    • diversifying risk among lenders (nature and number of lenders);
  • choice of a structure:
    • choosing a maturity date;
    • choosing a currency;
    • choosing a type of interest rate;
  • related terms and conditions:
    • defining a hierarchy (seniority) for repayment;
    • defining appropriate legal agreements and in particular the covenants to be accepted.

1. Should loans be backed up by assets or not?

The main aim of lenders is to ensure that the firm will pay the interest and reimburse the loan. One of the most secure ways of guaranteeing reimbursement is to use one of the company’s assets as a form of collateral. This results in heavy restrictions on the company (impossible to sell the asset), but could enable it to bring down its cost of financing and to find more financing than in the overall financing of the firm. Accordingly, we distinguish between:

  • Loans to companies, guaranteed solely by the borrowing company’s ability to generate future free cash flows and by its current financial solidity.
  • Asset-backed loans, which are loans backed by a specific asset, the material existence of which constitutes both the basis and the collateral. Pawning is probably the most important and the oldest example of asset-backed loans. Generally, the maximum amount of the loan is equal to the value of the collateral provided by the borrower. In most cases, it is inferior to it, since the disposal of the asset at its booked amount is always uncertain.

The principle of asset-backed loans is sometimes criticised as it runs contrary to financial logic, which holds that financing should feed cash flows, the result of all of the firm’s operating and investment decisions, without being linked to a specific transaction. This means that the difference between loans to companies and asset-backed loans is sometimes unclear. A loan to a company may be backed by a pledge on an asset, which only guarantees a small portion of the loan. An old asset that generates cash flows with little risk can be used as collateral to finance a new development.

The financial manager will highlight the guarantees provided in order to isolate them and obtain cheaper financing. But let’s not deceive ourselves. In a world in equilibrium, if backing a loan with an asset makes it possible to reduce the cost of financing, there is a risk that the corollary could be an increase in the cost of other financings which do not have this guarantee, and will, accordingly, be more risky.

Pushing the logic of asset-backed financing to the extreme, we get project finance (see Chapter 21). This is financing that is backed by a whole project. This technique makes it possible to isolate the different economic risks. As these risks are perceived differently by investors depending on their respective resources and preferences, the sum of the components of the financing may be less expensive than the financing of the whole.

2. Obtaining financing from banks or on the financial market

This is a theoretical choice for the small company which, in general, only has access to bank or similar financing, most often guaranteed (leasing, discounting, factoring). Nevertheless, given Basel III (and soon Basel IV) and changing banking regulations, the share of market financing in the debt of medium- and large-sized eurozone companies is tending to increase and is getting a bit closer to the situation in the US. Additionally, medium-sized companies are seeing the development of the securitisation of receivables and especially private debt placements: private placements in the US (see Chapter 21), Schuldschein (see Chapter 21) and now euro private placements.

Bank loans (or more generally private loans) follow a negotiation and intermediation logic, which runs contrary to the market logic of bond financing or financing using commercial paper.1 Bond loans and commercial paper enable the company to seek financing from financial investors directly, without going through the “screen” that is created by the balance sheet of a financial institution.

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Although since 2009, bonds account for an increasingly large share of company financing in the eurozone, bank financing remains predominant with a share of 78%, unlike in the US, where the proportions are more or less reversed (77% for bonds and 23% for bank loans).

Source: European Central Bank

The main differences between these two major categories of financing are cost, volumes, term and management flexibility.

  • The costs relating to bank loans and to bonds are by nature very different. Readers may believe that the bank’s intermediation cost is the only difference. In reality, the interest rate on a bank loan does not generally correspond to the real cost of financing the company. Under pressure from competitors, banks may introduce commercial strategies in order to get close to certain clients, offering loans on very attractive terms that are not linked to the counterparty risk. Their hope is that they will make money by selling the company other products (cash flow management, foreign exchange transactions, management of employee benefits, M&A mandates, etc.), which is called the “side business”.

It also means that investors have to be continually informed of the company’s results and prospects and generally (though not always) requires that the company or issue in question be rated (see Chapters 20 and 25), which means additional costs. The interest rate at which the market is prepared to buy the company’s bonds, given its appreciation of the risk, is the real cost of financing the company.

In both cases an intermediation fee or flat fee must be added to the cost of interest rates. Such fees are paid on signature of the loan agreement.

  • The amount of loans offered by banks is perfectly adapted to a company’s requirements, as long as they can be drawn as and when the company needs them. On the other hand, the financial markets impose heavy restrictions on borrowers in terms of volumes. A debt security is hard to list unless it has sufficient liquidity for investors, who want to be able to buy it and then sell it easily if necessary. The necessary minimum is often €5m. This means that SMEs cannot really issue “small” amounts of 2debt, which is a serious restriction that considerably limits their access to the market for listed debt securities. The liquidity of a €5m bond will be poor on the secondary market, preventing large funds and institutional investors from financing SMEs. Private investors and some specialised funds will be the main holders of such bonds. This moves away from a market logic, but remains in a disintermediation logic.
  • The bond market generally offers financings over a longer period than those offered by the bank market. Bank loans rarely have a maturity of over five years, while it is possible for companies to issue bonds over 12 years, or even longer, especially in dollars or in pounds sterling. Additionally, bonds have a longer duration because they are practically all reimbursed at the end of the loan term (bullet repayment) and not in instalments like most bank loans.
  • While bank loans can normally be obtained relatively quickly, preparations to tap the debt market can take weeks if the issuer is a first-time issuer, and there is no guarantee of success. The need to provide investors with information explains the length and difficulty of the process. So it’s not a good idea to launch a bond issue during a major strategic operation (takeover, restructuring, etc.) because there is the risk of not being able to place the bonds on a market that has become wary as a result of the upheaval taking place at the company. Moreover, the unpredictable nature of the market sometimes results in major uncertainty in terms of the success of the debt issue. It’s also ill-advised to issue debt during periods of tension on the financial markets. However, most of the time, groups with a good rating (investment grade) can issue amounts of several hundreds of millions of euros in a few hours on the markets.

The principle of bilateral banking arrangements naturally offers a greater availability of funds. Similarly, for commercial reasons, banking terms can be renegotiated if the company’s situation deteriorates. This is extremely complicated and costly for listed debt securities, which are held by a multitude of investors who will all have to be invited to a general meeting where they will have to approve these changes by a given majority.

Additionally, bank loans are generally more restrictive in terms of restrictions on the borrower. In particular, they impose compliance with covenants (Section 39.2), while documentation relating to bond loans is substantially less complex and standardised.

On the other hand, a bank loan offers additional flexibility by allowing borrowers to defer drawing down funds, i.e. to defer the moment when the funds are made available and when interest starts to accrue. Borrowers then pay a commitment fee. This is not possible for a bond loan as the funds are paid to the issuer immediately after the close of the issue. Private debt placements offer a certain amount of flexibility in this regard.

The treasurer of a group may choose to tap the bond market, even if the cost is higher, so as to avoid falling into the hands of banks and to retain flexibility.

3. Choosing a maturity

The choice of a maturity depends on how liquid the company is (see Chapter 12).

Naturally, the treasurer will base decisions on the forecast cash flow budgets. Let us assume that he is certain he will have to invest €10m during the year under way and that the company’s cash flows will only be positive from the third year. In this case, it would be worth looking for financing where no capital has to be reimbursed during the first two years; for example, a bank loan with deferred repayment or a five-year bullet bond.

The treasurer will look at these issues separately by drawing up a financing plan with different maturities. Once this has been done, he can carry out arbitrages between short-, medium- and long-term financing, taking advantage of specific opportunities on one of the types of loans.

The treasurer will first rely on the least expensive resources for the most foreseeable portion of his financing requirements. He will then adapt the level of credit on the basis of loans obtained the most quickly (credit line, revolving loan, overdraft), as new information comes in. When major funds have to be allocated without being anticipated in advance, the treasurer will rely on immediately available resources, then gradually replace them with less expensive or more structured resources (maturity, guarantees, etc.).

4. Choosing a currency for debt

As we’ll see in Chapter 50, taking out debt in a foreign currency can turn out to be a good way for the company to reduce its exposure to the foreign exchange risk. Accordingly, the treasurer of a group operating on an international scale should add the foreign currency dimension to his financing plans. But taking out debt in a foreign currency when most of the company’s business is in the eurozone on the pretext that interest rates are lower than in the eurozone is a serious mistake! It is speculating that the difference in interest rates will not be set off, or even worse, by a depreciation of the euro against this foreign currency between now and the loan’s maturity. It’s taking a very big foreign exchange risk for a very small interest rate saving, it’s playing against economic theory and it is certainly not the type of activity that shareholders signed up to finance when they invested in the company.

5. Choosing between a fixed rate and a floating rate

The choice between a fixed and a floating rate is a lot more complex than it seems.

Firstly, you should remember that it is quite different from the choice of a maturity. Medium- and long-term loans can be taken out at a floating rate. This is generally the case for bank loans indexed to a short rate like the 1.3- or 6-month Euribor, regardless of their maturity. Additionally, through swaps (see Chapter 50), the financial markets offer a simple way of moving from fixed to floating rates and the other way around.

In order to make the best choice, the financial director has to focus on other criteria – minimising costs, reducing risk, optimising value and following the siren’s call of his expectations.

Studies show that for the past 30 years, companies that took out debt on the basis of short rates (so at floating rates) were winners in terms of costs. Nevertheless, generally, taking out debt at a fixed rate is seen as playing it safe, as the company knows today what its expense on the income statement will be for the years to come. But this is forgetting that when interest rates fall (generally during periods of crisis), the value of the debt at a fixed rate will increase, thus reducing the value of equity, even if effectively there is no impact on the income statement. In this case, accounting that does not record the opportunity costs on the income statement does not shine any light on the decision made.

It is, however, difficult for a heavily indebted company, or a company operating in a cyclical sector, to take the risk of interest rates rising, which would increase its costs. For such companies, a fixed rate is a form of insurance policy.

In the end, the financial director’s expectations of rising or falling interest rates will obviously have a major influence on his choice. Under the cover of good management, he becomes a speculator, taking out debt at a floating rate when he thinks that interest rates are going to fall and at a fixed rate when he finds that current interest rates are very low. This is speculation, because if he’s wrong, the company will suffer the consequences, which include a rise in the future cost of financing and an opportunity loss on the cost of its present debt.

Bank loan agreements contain covenants which set out the obligation to hedge part of the interest rate risk when the company takes out debt at a floating rate. In this case, the cost of hedging must be added to the real cost of the loan. The interest rate risk is theoretically described in the notes to the accounts of the company, and its hedging policy must also be set out.

The result of these considerations is often an arbitrary proportion (50-50, 2/3-1/3) of fixed and floating rates.

6. Defining the seniority of repayments

A creditor that has rights either in terms of access to the collateral on the debt or priority in terms of repayment of the principal and of interest has debt which is frequently called senior debt. A creditor that has no guarantee is called a chirographic creditor. It is also possible to introduce, legally or contractually, “less advantaged” creditors than chirographic creditors. Such creditors are known as subordinated creditors. If the company is liquidated, they will be reimbursed after the senior creditors and also after the chirographic creditors, but before the shareholders.

Of course, in exchange for accepting additional risk, subordinated creditors will demand a higher interest rate than the other creditors, who run less of a risk, and especially the holders of senior debt.

In an LBO (see Chapter 46), subordination is the central thread and the debt is structured like a multi-layered wedding cake.

Within the same debt category (subordinated debt, chirographic debt), it is important that the legal features are similar (the notion of pari passu).

Section 39.2 Covenants

Covenants are undertakings to do or not to do something. Any breach of a covenant results in a debt becoming immediately due, or even directly the default of the company on this debt, which often leads to default on other debts (through the cross-default mechanism).

We distinguish mainly, but not exclusively, four types of clauses that can be included in loan agreements:

  • those concerning corporate investment, divestments and production policies;
  • those concerning net debt and subsequent debt issues;
  • those concerning the dividend payment policy;
  • those concerning a change in control over the borrower.

1. Clauses over corporate investment and production policies

The purpose of such covenants is chiefly to protect debtholders against the possibility that the firm will substitute more risky assets for the existing ones or will simply reduce the total assets. Any investment in other companies, mergers, absorption or asset disposals are either restricted or subject to approval by the debtholders.

In some cases, inventories, client receivables, the securities of certain subsidiaries or the equipment the issue served to finance are given as collateral (pledge). Some covenants restrict the granting of certain assets as collateral for future debt (negative pledge).

2. Clauses over net debt and subsequent debt issues

Any unforeseen, subsequent issue of equal or higher-ranking debt reduces value for existing debtholders; yet it would not be in the interests of either the current bondholders or the shareholders to rule out any further debt issues. To protect themselves against a reduction in the value of their claims, debtholders can impose limits on the amount of net debt and the nature of the new debt issued based on certain ratios:

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When these ratios exceed the predefined threshold, the debt immediately falls due.

It can also become payable when the ratios exceed these thresholds because of deteriorating corporate results rather than new borrowings.

In practice, these are chiefly rendez-vous clauses that force the company to arrange a restructuring plan with its creditors to contain the risk to the latter, which increases with the financial distress of the company. In addition, waivers (i.e. the fact that banks may allow the borrower not to respect covenants) may be granted against a specific increase in rates or a waiver fee, thereby increasing the remuneration of the lender (as the borrower has become more risky).

Alternatively, or jointly, the spread on the loan can be moved up or down to reflect the variation in risk borne by lenders.

3. Clauses over dividend payments

These covenants are designed to avoid the massive dividend distributions financed by increases in debt or asset disposals that make the lenders poorer and which we discussed in Chapter 34. For example, they can link dividend distribution to a minimum level of equity during the life of the debt. Similarly, they can restrict or rule out the distribution of reserves or share buy-backs.

As it is difficult to impose this clause on large groups, it often takes the form of a covenant limiting the debt level, which produces the same result.

4. Clauses concerning control over the borrower

In the event of a change of control at the borrower, the lenders may reserve the right to request that the amounts owed to them be repaid. Their goal is to be in a position to negotiate should this change in shareholders result in an increase in the risk on their loans, so that they can re-evaluate the terms, or, if necessary, pull out completely.

Covenants are often the bugbear of the financial director as they are sources for reducing room for future manoeuvre. There are some very solid groups that, on principle, refuse to agree to covenants. Others do not have this luxury and they negotiate them reluctantly with lenders, hoping they will never have the humiliation of having to announce that they have been unable to comply with them.

Section 39.3 Renegotiating debt

First of all, we’ll eliminate cases of extreme financial difficulties (see Chapter 47).

During the ordinary course of business, it may be in the company’s best interests to renegotiate the terms of its loans, either to extend or reduce the term as a result of changes in its free cash flows (change in the economic situation, disposal or acquisition of major assets). It could also be seeking to take advantage of better market conditions (term, interest rates), for example in 2014–2017; or it may want to get rid of its covenants if its financial situation has improved.

The company can, finally, be forced to negotiate in order to prevent the lenders from calling in the loan in advance if the covenants are not complied with, which most often involves the payment of ad hoc fees, an increase in the interest rate and/or the provision of new guarantees.

Roberts and Sufi (2009) have shown that in the US, the probability that a loan will be renegotiated before the end of its term is 27% for loans of less than one year and 72% for loans of between one and three years, 94% for those between three and five years and close to 100% (98%) for those of over five years.

In April 2015 Eutelsat’s banks agreed to extend the maturity of its €600m credit facility that was maturing in 2017 to 2020 (with an additional two-year extension capacity) while getting better financial terms.

For bonds, negotiations are more complicated. Usually, the bond loan is held by a larger number of investors than there are banks involved in a bank loan, and over which the company has no power of negotiation, which for a bank is called side business (see Section 39.5).

There are more or less three ways in which a bond debt can be renegotiated:

  • buy up the bond on the market or through a public offer, which means paying a bit more (around 1%) than its market price and provides no assurance of being able to buy up all of the bonds issued. In practice, the success rate of such offers is generally around 30%, although this is not really a major problem;
  • offer to exchange existing bonds for new bonds to be issued for a longer term or with a lower interest rate. But the reader should not be misled. If interest rates have fallen since the issue of the initial bond, the exchange for bonds issued at a lower interest rate will not make it possible to pay a lower yield to maturity over the residual term of the initial bonds, as these will have to be bought at above the nominal. The Saint-Gobain exercise at the end of this chapter is an illustration of this;
  • invite the bondholders to attend a meeting at which they will vote on the plan to modify the initial bond contract. They are paid a fee in order to encourage them to vote. Once a given percentage is reached, which depends on the legal regime under which the bond is placed, the new provisions apply to all of the bondholders, even those who abstained or who voted against.

Section 39.4 Why keep cash on the balance sheet?

Since the early 2000s, the share of cash and cash equivalents on companies’ balance sheets has continued to grow:

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Source: Factset

Part of this cash is not the result of a choice but of a constraint and it is not really available. Some funds are blocked in countries that have strict foreign exchange control rules, other funds involve the payment of additional taxes (withholding taxes) before they can be transferred to the parent company, and other funds are serving as deposits, guarantees, advance payments, etc., which in some countries have to be blocked in special accounts.

And even if funds are not blocked, advance payments by customers will be used to make the products or services orders and to pay suppliers. Accordingly, they cannot be used to repay debts, especially in sectors where activity fluctuates, like aeronautics for example.

Alongside these restrictions, conscious choices have to be made:

  • firstly for operational reasons: to cover the cash requirements of the different sites (stores, outlets, etc.) or to cover seasonality in working capital;
  • the liquidity crisis in the autumn of 2008 showed that cash can disappear as quickly as water in sand. A lot of financial directors who spent sleepless nights worrying about their companies’ cash shortages have vowed that this will never happen to them again and have set up precautionary cash reserves. It is also clear that the more difficult it is for a firm to tap the financial markets in normal times, the more it will tend to accumulate cash on its balance sheet;
  • paying back debts early by using surplus cash can trigger the payment of dissuasive penalties and it sometimes happens that a debt contracted in the past at a fixed rate costs less than what the cash can earn, which will not encourage the financial director to use one to pay off the other;
  • having cash on the balance sheet ensures that the firm will always be in a position to seize investment opportunities which may arise unexpectedly; Frésard (2010) has shown that companies which keep a lot of cash on the asset side of their balance sheet tend, in the following years, to win market share from their “poorer” competitors;
  • clients, suppliers and workers can only but be impressed by large amounts of cash, in particular when they are signing up for a long-term relationship with the company (public works, defence, etc.). This is why Peugeot keeps around €10.9bn in cash on its balance sheet, so as to reassure third parties of its liquidity, while its debt is rated non-investment grade;
  • for companies with a lot of R&D or intangible assets (pharmaceuticals, technology), having cash on the balance sheet partly counterbalances the fluctuations in cash flow and reduces the risk of investment for the shareholder;
  • investment does not necessarily follow divestment as quickly as it did at Danone, when the sale of the biscuit division and the acquisition of a baby food division were announced within eight days of each other! There is also the example of Solvay, which announced the sale of its pharmaceutical business in September 2009, and it was only in the summer of 2011 that the funds were reinvested in the acquisition of Rhodia.

As it is unlikely that the world is getting any less volatile than it is today, cash on the balance sheet will still be a popular choice for many years to come. However, this should not justify excesses such as keeping large sums on the balance sheet in a permanent way that could be better used in the rest of the economy (see Chapter 35).

Instead of holding cash, firms can opt to keep some undrawn revolving credit facilities (RCF) to maintain the required flexibility and allow for sufficient liquidity.

Section 39.5 The levers of a good debt policy

We can’t end this chapter without giving readers some advice drawn from our experience, from observation, but also from common sense. All of this advice is stamped with the seal of flexibility. We use the example of SEB as an illustration.

  • It is preferable to concentrate most of a firm’s banking business on a limited number of banks with which long-term and trusting relationships can be built, rather than dispersing this business among a myriad of banks.

In addition to the loans that they grant (which usually tend not to be very profitable), banks appreciate it when the firm gives them other business, which increases the earnings the banks can get out of the relationship without necessarily requiring additional costly commitments in equity: the side business. It is not unlimited, sharing it out among too many banks will make none of them happy. Concentrating on three to 10 banks (depending on the size of the group and its international deployment) will, on the other hand, provide these banks with additional, welcome earnings and help to strengthen the relationship. They will then be motivated to spend more time analysing and will better understand the company, and this in turn will help them to feel at ease. The more they understand its day-to-day operations, its management, its strategy and its development, the more they will be inclined to lend to the company.

In this way, SEB reduced the number of banks involved in its syndicated loan from 40 to nine in 2004, and then to seven in 2006, 2011 and 2014, and at the same time, the amount of the loan was increased from €300m to €560m.

  • It is prudent to diversify a company’s sources of debt financing among bank debt, bonds, commercial paper, private placements, etc. as the new and restrictive liquidity regulations to which banks are subject limit their capacity to lend, particularly over the medium and long term. Additionally, one market may close while others remain open as long as the borrower is already known to the active investors on these markets.

In this way, SEB complemented its existing sources of financing with banks and the commercial paper market (€110m in 2015) by tapping the listed bond market (€500m over seven years placed in November 2015) and the private bond market (issue in 2008 and 2012 of €220m Schuldschein bonds, maturing between 2016 and 2019, subscribed to by German investors).

  • It is a good idea to maintain cash reserves that can be drawn on in order to be able to cope with the unexpected, whether the result of changes in the economic situation or acquisition opportunities. In this area, the financial director should take good heed of the advice given by Saint Matthew: “Watch ye, therefore, for ye know not the day nor the hour.”

Which also means that the company bears a cost for this flexibility, since the medium-term resources drawn down and not used to finance capital employed, and thus booked as cash, do not earn the same interest rate as they cost. Similarly, commitment fees have to be paid on credit lines that have been confirmed but not drawn down. But, like any insurance policy, flexibility has a financial cost.

Although SEB had bank and financial net debt of €316m at the end of 2015, it also has confirmed medium-term credit lines of around €610m that have not been drawn down, including €560m until 2019, as well as €1000m in cash. That’s enough for it to go shopping or to cope with any shocks it may encounter. This certainly made it easier for SEB to acquire the German firm WMF for €1800m in 2016!

  • It is advisable to adapt the maturity of debts to the likely profile of free cash flows in order to avoid feeling too much pain during cash crises, even if that means paying more for a loan because long-term borrowing is generally more expensive than short-term borrowing (see Section 19.6).

For SEB, extending the maturity of financing mainly meant heavily reducing the share of commercial paper (see Section 21.1), resources which are by definition short term. Reducing them does not mean cutting them out altogether. The €600m programme was never stopped, so that investors on this market would not get the unpleasant impression that SEB only called on them when it needed them and was unable to secure resources elsewhere.

  • It is advisable to renegotiate with zeal the covenants that lenders require so that the company is able to maintain room for manoeuvre.

SEB’s main challenge was to get rid of its covenants, which it managed to do in 2006. This was more because of the principle of the issue than anything else. The low level of risk of its activities and its low level of debt explain this situation.

  • It is wise to use asset-backed financing with moderation, as the lower cost of financing such loans is often apparent and the real cost is the difficulty of obtaining standard financings. Similarly, sophisticated products, which admittedly create the flattering impression of being involved in high finance, are rarely without a downside, whether they are convertible bonds, deeply subordinated securities, etc.

Obviously, having an intelligent financial policy is a lot easier when the company is performing well operationally and its debt level is low. Limiting the number of banks and concentrating debt on long-term loans with uncomplicated bank documents becomes a lot less easy for groups that are heavily indebted. Having said that, it is when business is ticking over nicely that it is important to be rigorous and demanding, because when the situation deteriorates, it’s often too late to do things properly.

Similarly, diversification of sources of financing is more complicated for smaller groups given that it is harder for them to gain access to the bond market or even to commercial paper. But other sources of financing remain available (factoring, leasing, private placements).

Summary

 

Questions

 

Exercises

 

Answers

 

 

Notes


Bibliography

 

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