Chapter 3
Earnings

Time to put our accounting hat on!

Following our analysis of company cash flows, it is time to consider the issue of how a company creates wealth. In this chapter, we are going to study the income statement to show how the various cycles of a company create wealth.

Section 3.1 Additions to wealth and deductions from wealth

What would your spontaneous answer be to the following questions?

  • Does purchasing an apartment make you richer or poorer?
  • Would your answer change if you were to buy the apartment on credit?

There can be no doubt as to the correct answer. Provided that you pay the market price for the apartment, your wealth is not affected whether or not you buy it on credit. Our experience as teachers has shown us that students often confuse cash and wealth.

Consequently, we advise readers to train their minds by analysing the impact of all transactions in terms of cash flows and wealth impacts.

For instance, when you buy an apartment, you become neither richer nor poorer, but your cash decreases. Arranging a loan makes you no richer or poorer than you were before (you owe the money), but your cash has increased. If a fire destroys your house and it was not insured, you are worse off, but your cash position has not changed, since you have not spent any money.

Raising debt is tantamount to increasing your financial resources and commitments at the same time. As a result, it has no impact on your net worth. Buying an apartment for cash results in a change in your assets (reduction in cash, increase in real estate assets), without any change in net worth. The possible examples are endless. Spending money does not necessarily make you poorer. Likewise, receiving money does not necessarily make you richer.

The job of listing all the items that positively or negatively affect a company’s wealth is performed by the income statement,1 which shows all the additions to wealth (revenues) and all the deductions from wealth (charges or expenses or costs). The fundamental aim of all businesses is to increase wealth. Additions to wealth cannot be achieved without some deductions from wealth. In sum, earnings represent the difference between additions to and deductions from wealth.

Revenues Gross additions to wealth
Costs Gross deductions from wealth
= Earnings = Net additions to wealth (deductions from)

Since the rationale behind the income statement is not the same as for a cash flow statement, some cash flows do not appear on the income statement (those that neither generate nor destroy wealth). Likewise, some revenues and costs are not shown on the cash flow statement (because they have no impact on the company’s cash position).

1. Earnings and the operating cycle

The operating cycle forms the basis of the company’s wealth. It consists of both:

  • additions to wealth (products and services sold, i.e. products and services whose worth is recognised in the market); and
  • deductions from wealth (consumption of raw materials or goods for resale, use of labour, use of external services such as transportation, taxes and other duties).

The very essence of a business is to increase wealth by means of its operating cycle.

Additions to wealth Operating revenues
Deductions from wealth Cash operating costs
= Earnings before interest, taxes, depreciation and 
amortisation (EBITDA)

It may be described as gross insofar as it covers just the operating cycle and is calculated before non-cash expenses such as depreciation and amortisation, and before interest and taxes.

2. Earnings and the investing cycle

(a)Principles

Investing activities do not appear directly on the income statement. In a wealth-oriented approach, an investment represents a use of funds that retains some value.

That said, the value of investments may change during a financial year:

  • it may decrease if they suffer wear and tear or become obsolete;
  • it may increase if the market value of certain assets rises. Most of the time, by virtue of the principle of prudence, increases in value are recorded only if realised through the disposal of the asset.2

(b)Accounting for a decrease in the value of fixed assets

The decrease in value of a fixed asset due to its use by the company is accounted for by means of depreciation and amortisation.3

Impairment losses or write-downs on fixed assets recognise the loss in value of an asset not related to its day-to-day use, i.e. the unforeseen diminution in the value of:

  • an intangible asset (goodwill, patents, etc.);
  • a tangible asset (property, plant and equipment);
  • an investment in a subsidiary.

(which are included in operating costs) and provisions.

3. The distinction between operating costs and fixed assets

Although we are easily able to define investment from a cash flow perspective, we recognise that our approach goes against the grain of the traditional presentation of these matters, especially as far as those familiar with accounting are concerned:

  • Whatever is consumed as part of the operating cycle to create something new belongs to the operating cycle. Without wishing to philosophise, we note that the act of creation always entails some form of destruction.
  • Whatever is used without being destroyed directly, thus retaining its value, belongs to the investment cycle. This represents an immutable asset or, in accounting terms, a fixed asset (a “non-current asset” in IFRS terminology).

For instance, to make bread, a baker uses flour, salt and water, all of which form part of the end product. The process also entails labour, which has a value only insofar as it transforms the raw material into the end product. At the same time, the baker also needs a bread oven, which is absolutely essential for the production process, but is not destroyed by it. Though this oven may experience wear and tear, it will be used many times over.

This is the major distinction that can be drawn between operating costs and fixed assets. It may look deceptively straightforward, but in practice is no clearer than the distinction between investment and operating outlays. For instance, does an advertising campaign represent a charge linked solely to one period with no impact on any other? Or does it represent the creation of an asset (e.g. a brand)?

4. The company’s operating profit

From EBITDA, which is linked to the operating cycle, we deduct non-cash costs, which comprise depreciation and amortisation and impairment losses or write-downs on fixed assets.

This gives us operating income or operating profit or EBIT (earnings before interest and taxes), which reflects the increase in wealth generated by the company’s industrial and commercial activities.

The term “operating” contrasts with the term “financial”, reflecting the distinction between the real world and the realms of finance. Indeed, operating income is the product of the company’s industrial and commercial activities before its financing operations are taken into account. Operating profit or EBIT may also be called operating income, trading profit or operating result.

5. Earnings and the financing cycle

(a)Debt capital

Repayments of borrowings do not constitute costs but, as their name suggests, merely repayments.

Just as common sense tells us that securing a loan does not increase wealth, neither does repaying a borrowing represent a charge.

We emphasise this point because our experience tells us that many mistakes are made in this area.

Conversely, we should note that the interest payments made on borrowings lead to a decrease in the wealth of the company and thus represent an expense for the company. As a result, they are shown on the income statement.

The difference between financial income and financial expense is called net financial expense/(income).

The difference between operating profit and net financial expense is called profit before tax and non-recurring items.4

(b)Shareholders’ equity

From a cash flow standpoint, shareholders’ equity is formed through issuance of shares minus outflows in the form of dividends or share buy-backs. These cash inflows give rise to ownership rights over the company. The income statement measures the creation of wealth by the company; it therefore naturally ends with the net earnings (also called net profit). Whether the net earnings are paid in dividends or not is a simple choice of cash position made by the shareholder.

If we take a step back, we see that net earnings and financial interest are based on the same principle of distributing the wealth created by the company. Likewise, income tax represents earnings paid to the state in spite of the fact that it does not contribute any funds to the company.

6. Recurrent and non-recurrent items: extraordinary and exceptional items, discontinued operations

We have now considered all the operations of a business that may be allocated to the operating, investing and financing cycles of a company. That said, it is not hard to imagine the difficulties involved in classifying the financial consequences of certain extraordinary events, such as losses incurred as a result of earthquakes, other natural disasters or the expropriation of assets by a government.

They are not expected to occur frequently or regularly and are beyond the control of a company’s management – hence, the idea of creating a separate catch-all category for precisely such extraordinary items.

We will see in Chapter 9 that the distinction between non-recurring and recurring items is not an easy one, all the more so as accounting regulatory bodies do little to help us.

Among the many different types of exceptional events, we will briefly focus on asset disposals. Investing forms an integral part of the industrial and commercial activities of businesses. But it would be foolhardy to believe that investment is a one-way process. The best-laid plans may fail, while others may lead down a strategic impasse.

Put another way, disinvesting is also a key part of an entrepreneur’s activities. It generates exceptional “asset disposal” inflows on the cash flow statement and capital gains and losses on the income statement, which may appear under exceptional items or not. It is for the analyst to decide whether these gains and losses are recurring, and thus part of the operations; or not, and then constitute non-recurring items. More generally, some non-recurring items have a cash impact, some have none (goodwill depreciation, for example).

By definition, it is easier to analyse and forecast profit before tax and non-recurrent items than net income or net profit, which is calculated after the impact of non-recurrent items and tax.

7. Net income

Net income measures the creation or destruction of wealth during the fiscal year. Net income is a wealth indicator, not a cash indicator. It incorporates wealth-destructive items like depreciation, which are non-cash items, and most of the time it does not show increases in value, which are only recorded when they are realised through asset sales.

Section 3.2 Different income statement formats

Two main formats of income statement are frequently used, which differ in the way they present revenues and expenses related to the operating and investment cycles. They may be presented either:

  • by function,5 i.e. according to the way revenues and costs are used in the operating and investing cycle. This shows the cost of goods sold, selling and marketing costs, research and development costs and general and administrative costs; or
  • by nature,6 i.e. by type of expenditure or revenue, which shows the change in inventories of finished goods and in work in progress (closing minus opening inventory), purchases of and changes in inventories of goods for resale and raw materials (closing minus opening inventory), other external costs, personnel expenses, taxes and other duties, depreciation and amortisation.

Presentation Brazil China France Germany India Italy Japan Morocco Russia Switzerland UK US
By nature 23% 56% 33% 37% 100% 63% 3% 73% 50% 50% 40% 10%
By function 67% 40% 60% 60% 0% 33% 77% 10% 37% 50% 53% 60%
Other 10% 4% 7% 3% 0% 3% 20% 17% 13% 0% 7% 30%

Source: 2015 annual reports from the top 30 listed non-financial groups in each country

The by-nature presentation predominates to a great extent in Italy, India and 
Morocco. In the US, the by-function presentation is largely predominant.7

Whereas in the past, France, Germany, Switzerland and the UK tended to use systematically the by-nature or by-function format, the current situation is less clear-cut. Moreover, a new presentation is making some headway; it is mainly a by-function format but depreciation and amortisation are not included in the cost of goods sold, in selling and marketing costs or research and development costs, but are isolated on a separate line.

The two different income statement formats can be summarised by the following diagram:

image

1. The by-function income statement format

This presentation is based on a management accounting approach, in which costs are allocated to the main corporate functions:

Function Corresponding cost
Production Cost of sales
Commercial Selling and marketing costs
Research and development Research and development costs
Administration General and administrative costs

As a result, personnel expense is allocated to each of these four categories (or three where selling, general and administrative costs are pooled into a single category), depending on whether an individual employee works in production, sales, research or administration. Likewise, depreciation expense for a tangible fixed asset is allocated to production if it relates to production machinery, to selling and marketing costs if it concerns a car used by the sales team, to research and development costs if it relates to laboratory equipment, or to general and administrative costs in the case of the accounting department’s computers, for example.

The underlying principle is very simple indeed. This format clearly shows that operating profit is the difference between sales and the cost of sales irrespective of their nature (i.e. production, sales, research and development, administration).

On the other hand, it does not differentiate between the operating and investment processes, since depreciation and amortisation is not shown directly on the income statement (it is split up between the four main corporate functions), obliging analysts to track down the information in the cash flow statement or in the notes to the accounts.

2. The by-nature income statement format

The by-nature format is simple to apply, even for small companies, because no allocation of expenses is required. It offers a more detailed breakdown of costs.

Naturally, as in the previous approach, operating profit is still the difference between sales and the cost of sales.

In this format, costs are recognised as they are incurred rather than when the corresponding items are used. Showing on the income statement all purchases made and all invoices sent to customers during the same period would not be comparing like with like.

A business may transfer to inventory some of the purchases made during a given year. The transfer of these purchases to inventory does not destroy any wealth. Instead, it represents the formation of an asset, albeit probably a temporary one, but one that has real value at a given point in time. Secondly, some of the end products produced by the company may not be sold during the year and yet the corresponding costs appear on the income statement.

To compare like with like, it is necessary to:

  • eliminate changes in inventories of raw materials and goods for resale from purchases to get raw materials and goods for resale that were used rather than simply purchased;
  • add changes in the inventory of finished products and work in progress back to sales. As a result, the income statement shows production rather than just sales.

The by-nature format shows the amount spent on production for the period and not 
the total expenses under the accruals convention. It has the logical disadvantage that it seems to imply that changes in inventory are a revenue or an expense in their own right, which they are not. They are only an adjustment to purchases to obtain relevant costs.

Exercise 1 will help readers get to grips with the concept of changes in inventories of finished goods and work in progress.

To sum up, there are two different income statement formats:

  • the by-nature format, which is focused on production in which all the costs incurred during a given period are recorded. This amount then needs to be adjusted (for changes in inventories) so that it may be compared with products sold during the period;
  • the by-function format, which is built directly in terms of the cost price of goods or services sold.

Either way, it is worth noting that EBITDA depends heavily on the inventory valuation methods used by the business. This emphasises the appeal of the by-nature format, which shows inventory changes on a separate line of the income statement and thus clearly indicates their order of magnitude.

Like operating cash flow, EBITDA is not influenced by the valuation methods applied to tangible and intangible fixed assets or the taxation system.

Summary

Questions

Exercises

Answers

Notes

Bibliography

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