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π
From packaging to brand identity to
environmental graphics, this interactive
PDF document highlights Spark Studio’s
most recent work.
S PArk ST u DIo
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π
Walk into the Portland-based Quango
office, and you’ll see them on the walls—a
diverse photo collage on 6
×
4-inch (15
×
10 cm) wooden blocks arranged in a matrix.
For Quango, these grids foster inspiration.
In their interactive portfolio, they encourage
a similar experience for prospective clients.
Built on an XML database, Quango’s
portfolios are highly customizable—allowing
images and messages to be tailored to
specific viewer interests. Dynamically
pulling database content greatly simplifies
updates while helping to ensure a relevant
presentation of recent work.
QuANGo
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If updating your website or creating high-end interactive PDF portfolio presenta-
tions seems too daunting, why not try your hand at enewsletters—simple email
blasts that are reminiscent of a press release, yet have the visuals and design
elements to capture your audience’s attention.
π
Using an ongoing series of e-news
updates, Subplot Design celebrates
recent projects and news with clients and
prospects.
SubPLoT DESIGN
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MMR Studio prides itself on ebrochures,
both for their own marketing purposes and
their clients’. To help support the firm’s
rebranding initiatives, MMR created collateral
material including a CD presenter, business
cards, and business card–size “flip folio.”
MMr ST u DIo
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Nontraditional Portfolios
G IVE THEM SOMETHING TO LOOK AT and HOLD
Are you the type of person who likes to go with the flow, or do you prefer to chart your own course in life—going against
the current of all things mainstream? Perhaps you were the kid who ate peanut butter and banana sandwiches out of
your dad’s old lunchbox rather than consuming cafeteria cuisine on plastic trays. Being nontraditional certainly has its
advantages. And in the creative world, nontraditional portfolios and self-promotions not only get you noticed, but they
add to the overall memorability of your creative genius in the minds of your audience.
SHOW YOUR TRUE COLORS
When you hand someone your
capabilities brochure or latest
self-promotion, do they say “cool” or
just nod their head? You can eas-
ily measure your success with your
portfolio by evaluating the response
of your audience. Do they quickly
flip the pages of your portfolio with
thoughtless glances, or do they react
with a “wow,” or “that’s impressive—tell
me more.” Be decidedly different.
That’s exactly the mentality that
Lawrence Everard, founder of Little
Yellow Duck, espouses in his firm’s
portfolio strategies.
“There are a lot of tedious things in
life, but top of the list has to be the
traditional agency portfolio brochure,”
Everard says. “You know the sort
of thing; ‘…a team of committed
and experienced professionals…
dedicated to the highest standards of
creativity…results-focused and cost-
effective…’ and so it drones on, one
earnest and completely redundant
platitude after another.”
Using humor and wit to create
stories about yourself and your firm,
along with a clever design, will draw
potential clients in while demonstrat-
ing your creative abilities.
®
“Little Yellow Duck and the Big Idea was
our attempt to show that charm, assurance,
and a little wit would stand out from the
crush of pompous agency philosophies that
live out their short arc of life from drawing
board to landfill via the client’s wastepaper
basket,” founder Lawrence Everard says. “It
was also a lot of fun to create, and that’s
important to us. Best of all, if you’re the kind
of client who likes the brochure, you’ll like
working with us, and if you don’t, you won’t.
So it’s not just a ‘what kind of outfit are we?’
brochure, but a ‘what kind of client are you?’
filter, too.”
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