Job:11-15877/15287 Title:RP-Design Matters Portfolios
#175 P DTP:216 Page:80
(RAY)
Job:11-15877/15287 Title:RP-Design Matters Portfolios
#175 P DTP:216 Page:81
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Be sure to make your portfolio por-
table so you can always carry it with
you. You can always supplement it
with a promo kit—those leave-behind
gems that are teeming with samples
of your work, testimonials, client list,
biographical information, and press
materials.
“I see less and less conventional
books in favor of more thoughtful/
creative presentation formats,” says
Andrea Cutler, professor of design at
Parsons School of Design and owner
of Andrea Cutler Design. “There
was a time when the standard black
binder was ubiquitous and expected.
Now when I do portfolio reviews, I
see more and more unconventional
containers, such as metal boxes and
other custom portfolios. Of course, it
doesn’t mean the work inside is going
to be better that the next person’s,
but it makes that presentation stand
out and be memorable in another
way, and they tend to be cleaner
presentations.”
One of the nicest books Cutler has
seen was a horizontal 17 × 11-inch
(43 × 28 cm) book the designer
made himself, using simple binder
scrapbook screws. The covers were
rubber, the pages were teeming
with white space, and the book was
organized in a case-study fashion.
“The thing I loved most was the book
came with a separate index and table
of contents page,” Cutler says. “So
all the text about the clients, assign-
ments, problem-solving specifics, and
materials, were on that index/cover
sheet and corresponded with the
page number. That kept the pages
clutter-free, but the viewer could read
about each design project if they
needed more info. And, of course, the
design work was outstanding.”
If you have both paper documents
and small artifacts, you might consider
using a large three-ring binder with
work samples and artifacts slipped
into plastic sleeves. Albums or
scrapbooks make excellent holders
for your portfolio if you want to create
a more permanent collection and not
return the artifacts to storage.
Most portfolio cases range in size
from 8 × 10 inches (20 × 25 cm) to
11 × 17 inches (28 × 43 cm). But
keep in mind that a portfolio becomes
awkward to carry and to view if it is
any larger than the sizes above.
MAKE IT PORTABLE
†
Traditional leather albums are a perfect
way to house some of your key portfolio
elements. Soft to the touch, these versatile
Lucca books by Kolo offer a luxurious design
with wrapped sewn edges in accent thread
colors selected to coordinate with the book’s
lining. Scratch-resistant, water-repellent, and
expandable, the Lucca album is lined and
offers Kolo’s trademark self-contained cover
window pocket for portfolio personalization.
P L A N N I N G C R E A T I N G I M P L E M E NT I N G
Job:11-15877/15287 Title:RP-Design Matters Portfolios
#175 P DTP:216 Page:80
(RAY)
Job:11-15877/15287 Title:RP-Design Matters Portfolios
#175 P DTP:216 Page:81
001-093_15877.indd 81 11/30/09 3:50:43 PM