“Our vision is to raise awareness of global concerns that affect the design of business and the new roles of designers,”

says Kai Worrell. “We want to be recognized as a thought leader. We want people to be able to gain from the valuable

insights we have uncovered as a company over the past three decades.”

and rich, meaningful collages of

able to flip through the magazine and

get a quick sense of the depth of the

material, while creating a cohesive

visual impact.

Every issue begins with a Founder’s

Note from Robert Worrell, followed by

up to three interviews. The first issue

included James McGregor, author;

Joe Ranieri, chief executive officer of

Crocs China; and Yu Shen, secretary-

and labeled the magazines in custom

envelopes designed exclusively for

that particular issue,” Kai Worrell says.

And the response?

“People were incredibly impressed

by the relevant, third-party content

and overall quality,” Worrell says.

“They expressed appreciation for

the knowledge we not only gathered

and shared from third-party experts