THE 9 CORE
RULES FOR GETTING THROUGH TO ANYONE

These days we’re experts at “syncing”—getting different pieces of technology, to talk to each other. Few of us, however, are experts when it comes to syncing with other people. Master the nine basic rules in this section, and you’ll know the secrets of connecting with anyone—at work, at home, and at every stage of your life. Once you learn these rules, you’ll be ready for Section III, where I’ll teach you 12 quick ways to reach people at any point in the Persuasion Cycle. You can skip straight to those ready-to-use techniques, but I recommend that you read this section first. That’s because the power of those techniques doesn’t lie just in the words you say—it lies in knowing why, when, and how to use them. And, as you’ll see, it also lies in knowing how to lay the groundwork for your success.