12 EASY-TO-USE
TOOLS FOR ACHIEVING
BUY-IN AND
GETTING THROUGH

Now that you know the core rules for reaching people, you’re ready to arm yourself with some powerful tools for moving people through the Persuasion Cycle.

The following techniques take just minutes, but they can change the course of a business project, a sale, a relationship, or even a life. Add them to your communication arsenal and you’ll get through to people you never thought you could reach.

I’ve identified the key points in the Persuasion Cycle where each intervention is often most effective, but they’re highly flexible—so use them anytime, in any situation, when your goal is to persuade someone to do the “impossible.”