The filter parameter can also be used to filter the initial display of the report. The filter parameter has the following format:
filter=Table/Field eq 'Value'
To add a particular filter to the embed code that initially only displays the 1001 Technology division, the URL can be edited like so:
https://app.powerbi.com/reportEmbed?reportId=a9b01471-0982-4e14-bbf7-ddb60a89ab43&autoAuth=true&ctid=4a042743-373a-43d2-827b-003f4c7ba1e5&pageName=ReportSectione40aa5b8b28a3bc92793&filter=Hours/Division eq '1001 Technology'
The Table and Field portions of the parameter are case-sensitive to the names in the data model, while the Value portion is not.