Visualization is a tool used to help the viewer understand data that simple text or numbers in a table can't convey. Also, visual data is much more quickly processed than text (15x faster per an MIT Neuroscience study). It is hard to argue that visualization is not a technique that should be used by each and every data analyst. BigQuery, in conjunction with visualization tools such as Google Data Studio, Tableau, or the R programming language, can be used by analysts to help convey meanings in data that might otherwise be overlooked, undermined, or misunderstood.