In a similar way, you can define custom date formatting using a custom string. The following table illustrates some possible formatting of the date value of 11/08/2018, 1:30 PM based on various format strings:

These are merely examples, and you may include as many literal strings as you'd like. For a complete list of custom date format string options, check out https://onlinehelp.tableau.com/current/pro/desktop/en-us/dates_custom_date_formats.html.