How to Use This Book: Key Features

This sixth edition of Managing Innovation has seven key features throughout the book and as associated resources to support learning:

  1. Research Notes, which present the latest empirical findings from academic studies to deepen your knowledge.
  2. View, first‐person accounts of how innovation is managed in practice.
  3. Video interviews, experienced managers and leading academics share their insights.
  4. Examples of Innovation in Action, short, real‐life examples of innovation.
  5. Practical Tools, to experiment and apply the models and methods to improve innovation in a range of contexts.
  6. Extended Case Studies, for deeper understanding, class discussion, and analysis.
  7. Multiple‐choice Questions, to chart progress and test the understanding of key concepts.

In this print edition, most of these additional features are freely available to students on the Wiley Book Companion Site (BCS), which is available from the main book page you can find through https://www.wiley.com/en-us/Managing+Innovation%3A+Integrating+Technological%2C+Market+and+Organizational+Change%2C+6th+Edition-p-9781119379416.

In addition, for instructors, the BCS provides Power Point slides, exercises and a test bank of questions and answers.

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