The user can configure duplicate detection rules. Your organization can have many different duplicate detection rules that run in parallel to search for potential duplicates.

The Duplicate Detection Wizard allows you to create a duplicate detection job that can be run at a predefined time or on a recurring basis.

Microsoft Dynamics CRM allows you to decide how to take action against a potential duplicate record. You can merge the records, delete a record, or update a record’s status by activating or deactivating it.

Advanced duplicate detection rules can be set up to include partial match searching and detection across multiple record types.