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by David P. Norton, Robert Kaplan
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
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Copyright
Dedicaton
Preface
PART ONE: OVERVIEW
1: INTRODUCTION
2: STRATEGY MAPS
PART TWO: VALUE-CREATING PROCESSES
3: OPERATIONS MANAGEMENT PROCESSES
4: CUSTOMER MANAGEMENT PROCESSES
5: INNOVATION PROCESSES
6: REGULATORY AND SOCIAL PROCESSES
PART THREE: INTANGIBLE ASSETS
7: ALIGNING INTANGIBLE ASSETS TO ENTERPRISE STRATEGY
8: HUMAN CAPITAL READINESS
9: INFORMATION CAPITAL READINESS
10: ORGANIZATION CAPITAL READINESS
PART FOUR: BUILDING STRATEGIES AND STRATEGY MAPS
11: CUSTOMIZING YOUR STRATEGY MAP TO YOUR STRATEGY
12: PLANNING THE CAMPAIGN
PART FIVE: THE CASE FILES
13: PRIVATE-SECTOR ORGANIZATIONS
14: PUBLIC-SECTOR ORGANIZATIONS
15: NONPROFIT ORGANIZATIONS
About the Authors
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