Hacking the High Price of Technology

In the college world, the pressure to party is nothing like the pressure to have the right technology. It’s not uncommon for parents to get calls from students during the second week of school informing them that the family computer that went off with them to college just won’t cut it. For the next four years of college, and even their future, to not be wasted, they’re going to need the newest laptop with all the bells and whistles. Oh yeah, and while you’re at it, they’re going to need a new iPod, too.
Don’t give in to the pressure. While technology is definitely a part of the modern college experience, most students end up spending way more money than they need on something that might not survive the college experience. The trick is to find out exactly what you need before you step foot on campus, evaluate what you already have, and then take advantage of special deals for students to lower your costs.
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CHEAT SHEET
Over the last few years, I’ve noticed that an increasing number of students spend only about $10 on their technology needs for four years of college. How in the world do they do it? More and more students are purchasing USB thumb drives that cost between $10 and $20 and can store more papers than one person could ever write. They simply clip these small hard drives to their key chains and then use the free computers available on campus to do their work.

Getting the Best Deals on Technology

The easiest way to waste money on technology is to decide that you need something today and that you don’t have time to shop around. For those willing to wait and do their homework, saving $250 to $500 on a computer and software is a no-brainer. In fact, I want you to go ahead and add $250 in savings to the Technology line in the “Calculate Estimated Direct and Indirect Cost Savings” section of your College Cash Strategy Worksheet (see Appendix B).
Here are my top tips for keeping your cash in your pocket:
Avoid your campus tech shop—Ever wonder how they can get away with charging you $10 for a hot dog when you go to a baseball game? It’s because they know they’ve got you. Really, where else are you going to go? To some degree, the same is true with many campus technology stores. Although they offer some good deals, they never offer those screaming deals that will save you a lot of money. They know they don’t need to because all of the students who didn’t plan ahead will be in there in a panic, buying whatever they can get their hands on.
Scour the Sunday paper—Really, when it comes down to it, the best deals for school-related technology needs can be found in your local Sunday paper. Just find the glossy inserts for your local “big box” retailers. Look through there and find a computer that fits your needs, do a quick online search to figure out if you’re getting a deal and to look for any negative reviews, and then head to the store committed to buying that computer (not the much pricier one they’ll inevitably try to sell you). One of the best Internet sites for technology reviews is CNet.com. Before you buy a computer for college, check CNet to see whether its reviewers give it their stamp of approval.
Buy bundled software—Here’s the skinny: you’re going to need Microsoft Office (Word, PowerPoint, and Excel) at almost every college and for almost every major. Alternative programs like Microsoft Works, Corel WordPerfect, or any of the standard Mac programs just won’t cut it. Ideally, the computer you buy should come preloaded with fully licensed (not trial versions) of these programs. If you buy them individually, you might spend hundreds of dollars, but if you get them preinstalled on your computer, you might not spend a dime extra.
Develop brand-name blindness—Like any other product, brand-name technology usually costs more. In reality, though, for what most students are going to do at the college level (with the exception of needing Microsoft Office), non-brand-name computers and software are more than sufficient. This is especially true with Macs (don’t get me wrong, this book was written on a Mac), which are all the rage with college students. A good non- brand-name laptop shouldn’t run you more than $600 to $800, while a brand name or MAC can easily run over $1,000.
Look for open box specials—Most large electronics stores have a special section where they tuck away products that have been returned, but for one reason or another cannot be sold as brand new. These products still have their full warranties and might have never been used, but because the seal is broken on the box, they’re selling at a 10 to 50 percent discount. If you can’t find the rack of “open box specials,” just ask a salesperson.
Utilize student discounts—If you are attending school in an area where there is a shortage of large electronics stores, or if you need to purchase any software including Microsoft Office, try to swing a student discount. To do this, either visit the link provided by your college or go directly to the manufacturer’s website and look for a student or education link. As an example of how large the savings can be, I recently bought a student version of a $1,000 graphics program for about $350. That’s a whole lot of savings.

Are Laptops Really Mandatory?

You’ll constantly hear from other students, as well as from your own kids (who hear it from other students), that laptops are mandatory for college. So are they?
Laptops, which can run you a pretty penny, might be mandatory if you’re getting a Ph.D. in coolness, but they’re definitely not mandatory for graduating at the top of your class. Remember, some of America’s greatest minds went to college when typewriters were still considered high tech. Yet, they managed to get a quality education.
As someone who teaches college on a regular basis, I can tell you that a laptop is by no means mandatory. In fact, I find that it is actually detrimental to many students’ educations. Time and again, I and other professors catch students on Facebook, watching YouTube, or working on other assignments from other classes. Ironically, when they actually sit to write a paper with their fancy laptop, they’re usually doing it in their dorm room, where you’d keep a less sexy desktop computer anyway.
Don’t get me wrong, 24/7 access to a computer is essential. But, if you have a functioning desktop computer at home that can be taken to school, there is absolutely no reason to buy a laptop.
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FLUNK-PROOF FINANCES
In mid-2009, student Joel Tenenbaum lost a lawsuit against the Recording Industry Association of America (RIAA) for illegally downloading music to his computer while at college. The fine was a staggering $675,000 for just 30 songs. It goes without saying that students need to be aware that irresponsible use of technology could cost them their financial futures.

Buying Your Technology, Once

Between accidental spills, unexpected bumps and bruises, and intentional techno-abductions, there is a good chance that the electronics you send to college with your student might not come home in one piece—or come home at all. In fact, laptop theft is so commonplace at larger campuses that many experts are now recommending that students purchase a harder-to-steal desktop.
Considering the potential for theft and damages, regularly replacing technology can end up being a recurring hidden cost that will bleed you dry. With that in mind, here are some key tips to making sure you only buy “it” once:
Don’t leave technology unattended—Most technology that gets stolen or damaged has typically been left unattended by the person it matters to most. In fact, many campuses are specifically targeted by small-time thieves who simply hang around coffee shops or libraries, waiting for a student to get up and take a potty break. Simply keeping a close eye on valuables will save you from paying for them more than once!
Get a cable lock—One of the easiest ways to keep a laptop or desktop from growing a set of legs is to buy a $20 cable lock. In fact, virtually all laptops come with a built-in receptor for these locks, which look and function much like a bike lock. Although it won’t keep a determined thief with a set of cable cutters from stealing a computer, it will keep the casual thief from grabbing a laptop while everyone’s back is turned in the dorm or a library study room.
Check your homeowner’s policy—Many homeowner’s policies cover students against theft and damage while they’re at college. If a loss occurs, this can be the cheapest route to replacing your technology.
Buy the protection plan—In The Complete Idiot’s Guide to Boosting Your Financial IQ (Alpha Books, 2009), I share my disdain for the extended warranties pushed on you by the clerks at your local electronics store. Under normal conditions, they are generally a poor investment and will never get used. Under college conditions, however, they might be your best friend if you don’t have a homeowner’s policy. This is especially true if you can find one that covers accidental breakage or even theft.
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