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Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick
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Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick
by Kees Wurth, Anthonie Wurth
Training Reinforcement
Introduction
We Did It!
Part 1 Understanding Reinforcement to Reach Behavior Change
Chapter 1 Eyeing Gold
Laying the Groundwork
Headed to the Olympics
Olympic Training Versus Corporate Training
Chapter 2 What Is Reinforcement?
The Effect of Mind-Set on Learning
Memories and Emotions Play a Role
You Will Forget
Chapter 3 Behavior Change Is Critical
Phases of Behavior Change
Meaningful Information
Spaced Repetition
Starting with Goals and Objectives
Chapter 4 Influencing Behavior Change
Learning the Value of Repetition
Sending the Right Message
Considering the Environment
Tracking the Data
Engaging Through Actions and Reactions
Thinking Through the Reasons
Taking Advantage of the Opponent’s Power
The Power of Principles
Part 2 Building the Foundation
Chapter 5 An Overview of The 7 Principles of Reinforcement
Principle 1: Master the 3 Phases of Behavior Change
Principle 2: Close the 5 Reinforcement Gaps
Principle 3: Create Measurable Behavior Change
Principle 4: Provide the Perfect Push and Pull
Principle 5: Create Friction and Direction
Principle 6: Follow the Reinforcement Flow
Principle 7: Place the Learner in the Center
The Cohesion of The 7 Principles of Reinforcement
Chapter 6 Principle 1: Master the 3 Phases for Results
Working on Awareness
Assessing Knowledge
Applying Reinforcement with the DO-DID-GO Approach
Knowing How Long Each Phase Should Last
Even a Loss Is a Win
Chapter 7 Principle 2: Close the 5 Reinforcement Gaps
Overcoming Uncertainty
Examining the 5 Gaps
Evaluating the Gaps
Chapter 8 Principle 3: Create Measurable Behavior Change
The Measurement Plan
Actionable Intelligence
Chapter 9 Recap of Building the Foundation
Principle 1: Master the 3 Phases of Behavior Change
Principle 2: Close the 5 Reinforcement Gaps
Principle 3: Create Measurable Behavior Change
Part 3 Engagement
Chapter 10 Principle 4: Provide the Perfect Push and Pull
Pairing the Principles
Pushing the Brain to Engage
Balancing Push with Pull
Chapter 11 Principle 5: Create Friction and Direction
The Basics of Friction and Direction
Balancing Friction and Direction
Putting Friction to Work
Putting Direction to Work
Chapter 12 Principle 6: Follow the Reinforcement Flow
The Value of Feedback
The CCAF Model
Examining Flow
Using Reinforcement Flow to Grow
Chapter 13 Recap of Engagement
Principle 4: Provide the Perfect Push and Pull
Principle 5: Create Friction and Direction
Principle 6: Follow the Reinforcement Flow
Chapter 14 Principle 7: Place the Learner in the Center
Project Wurth
Focus on the Learner
The Learners’ Intention
An Adaptive Approach
Part 4 Analyzing Your Reinforcement Program
Chapter 15 Finding Balance with the Reinforcement Lever
Understanding Reinforcement Levers
Plotting Your Reinforcement Lever
Analyzing the Different Reinforcement Levers
Chapter 16 Crafting Reinforcement Messages
The S.A.F.E. Method of Messages
Chapter 17 Reinforcement for Different Training Types
Training Types
Moving Beyond the Principles
Chapter 18 Introducing Your Reinforcement Program
Relying on the Trainers
Chapter 19 Sore Made
Appendix Tools for Building a Reinforcement Program
Reinforcement Assessments
Resources
About the Authors
Anthonie Wurth, Founder of Mindmarker
Kees Wurth, CEO of Mindmarker
About Mindmarker
How We Started
How We Do It
What We Offer
Who Uses Mindmarker?
Why We Do It
Index
End User License Agreement
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Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick
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Introduction
CONTENTS
Introduction
We Did It!
Part 1 Understanding Reinforcement to Reach Behavior Change
Chapter 1 Eyeing Gold
Laying the Groundwork
Headed to the Olympics
Olympic Training Versus Corporate Training
Chapter 2 What Is Reinforcement?
The Effect of Mind-Set on Learning
Memories and Emotions Play a Role
You Will Forget
Chapter 3 Behavior Change Is Critical
Phases of Behavior Change
Meaningful Information
Spaced Repetition
Starting with Goals and Objectives
Chapter 4 Influencing Behavior Change
Learning the Value of Repetition
Sending the Right Message
Considering the Environment
Tracking the Data
Engaging Through Actions and Reactions
Thinking Through the Reasons
Taking Advantage of the Opponent’s Power
The Power of Principles
Part 2 Building the Foundation
Chapter 5 An Overview of The 7 Principles of Reinforcement
Principle 1: Master the 3 Phases of Behavior Change
Principle 2: Close the 5 Reinforcement Gaps
Principle 3: Create Measurable Behavior Change
Principle 4: Provide the Perfect Push and Pull
Principle 5: Create Friction and Direction
Principle 6: Follow the Reinforcement Flow
Principle 7: Place the Learner in the Center
The Cohesion of The 7 Principles of Reinforcement
Chapter 6 Principle 1: Master the 3 Phases for Results
Working on Awareness
Assessing Knowledge
Applying Reinforcement with the DO-DID-GO Approach
Knowing How Long Each Phase Should Last
Even a Loss Is a Win
Chapter 7 Principle 2: Close the 5 Reinforcement Gaps
Overcoming Uncertainty
Examining the 5 Gaps
Evaluating the Gaps
Chapter 8 Principle 3: Create Measurable Behavior Change
The Measurement Plan
Actionable Intelligence
Chapter 9 Recap of Building the Foundation
Principle 1: Master the 3 Phases of Behavior Change
Principle 2: Close the 5 Reinforcement Gaps
Principle 3: Create Measurable Behavior Change
Part 3 Engagement
Chapter 10 Principle 4: Provide the Perfect Push and Pull
Pairing the Principles
Pushing the Brain to Engage
Balancing Push with Pull
Chapter 11 Principle 5: Create Friction and Direction
The Basics of Friction and Direction
Balancing Friction and Direction
Putting Friction to Work
Putting Direction to Work
Chapter 12 Principle 6: Follow the Reinforcement Flow
The Value of Feedback
The CCAF Model
Examining Flow
Using Reinforcement Flow to Grow
Chapter 13 Recap of Engagement
Principle 4: Provide the Perfect Push and Pull
Principle 5: Create Friction and Direction
Principle 6: Follow the Reinforcement Flow
Chapter 14 Principle 7: Place the Learner in the Center
Project Wurth
Focus on the Learner
The Learners’ Intention
An Adaptive Approach
Part 4 Analyzing Your Reinforcement Program
Chapter 15 Finding Balance with the Reinforcement Lever
Understanding Reinforcement Levers
Plotting Your Reinforcement Lever
Analyzing the Different Reinforcement Levers
Chapter 16 Crafting Reinforcement Messages
The S.A.F.E. Method of Messages
Chapter 17 Reinforcement for Different Training Types
Training Types
Moving Beyond the Principles
Chapter 18 Introducing Your Reinforcement Program
Relying on the Trainers
Chapter 19 Sore Made
Appendix Tools for Building a Reinforcement Program
Reinforcement Assessments
Resources
About the Authors
Anthonie Wurth, Founder of Mindmarker
Kees Wurth, CEO of Mindmarker
About Mindmarker
How We Started
How We Do It
What We Offer
Who Uses Mindmarker?
Why We Do It
Index
End User License Agreement
List of Tables
Chapter 3
Table 3.1
Chapter 6
Table 6.1
Table 6.2
Chapter 7
Table 7.1
Chapter 8
Table 8.1
Table 8.2
Table 8.3
Chapter 10
Table 10.1
Table 10.2
Table 10.3
Chapter 11
Table 11.1
Chapter 12
Table 12.1
Chapter 14
Table 14.1
Table 14.2
Chapter 15
Table 15.1
Table 15.2
Chapter 16
Table 16.1
Table 16.2
Chapter 17
Table 17.1
Table 17.2
Table 17.3
List of Illustrations
Chapter 2
Figure 2.1. The Forgetting Curve
Figure 2.2. The Effect of Repetition on Forgetting
Chapter 5
Figure 5.1. How The 7 Reinforcement Principles Fit Together
Chapter 6
Figure 6.1. Master the 3 Phases
Figure 6.2. Time Spent in a Training Event vs. Time Spent in a Reinforcement Program by Phase of Behavioral Change
Chapter 7
Figure 7.1. Close the 5 Reinforcement Gaps
Chapter 8
Figure 8.1. Create Measurable Behavior Change
Figure 8.2. Using Data to Take Focused Action
Chapter 10
Figure 10.1. Provide the Perfect Push and Pull
Figure 10.2. The Pull Thermometer Helps You Assess the Progress of Your Reinforcement Program
Chapter 11
Figure 11.1. Create Friction and Direction
Figure 11.2. Different Combinations of Friction and Direction Result in Different Outcomes
Chapter 12
Figure 12.1. Follow the Reinforcement Flow
Figure 12.2. Flow Is the Balance Between Skills and Challenges
Figure 12.3. Balancing Challenges and Skills Development
Figure 12.4. Push Your Learners from Their Comfort Zones to Their Flow Zones
Figure 12.5. A Challenge Moves Learners into the Flow Zone and Results in a Performance Increase
Chapter 14
Figure 14.1. Put the Learner in the Center
Chapter 15
Figure 15.1. A Reinforcement Lever Based on Perfect Foundation and Engagement Assessments
Figure 15.2. Principles 1 Through 6 Influence Principle 7
Figure 15.3. Create Your Own Reinforcement Lever
Figure 15.4. A Solid Reinforcement Program
Figure 15.5. This Reinforcement Program Could Use Some Work
Figure 15.6. A Mediocre Reinforcement Program
Figure 15.7. Learners in This Reinforcement Program Need More Engagement
Figure 15.8. A Reinforcement Program with Low Participation
Figure 15.9. A Reinforcement Program with Good Participation but Limited Progress
Figure 15.10. A Reinforcement Program with No Participation and No Results
Appendix
Figure A.1. Blank Reinforcement Lever to Assess Your Own Reinforcement Program
Guide
Cover
Table of Contents
Introduction
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