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Library of Congress Cataloging-in-Publication Data

Names: Gronbach, Kenneth W., author. | Moye, M. J., author.

Title: Upside : profiting from the profound demographic shifts ahead / by Kenneth W. Gronbach, with M.J. Moye.

Description: New York, NY : AMACOM, [2017]

Identifiers: LCCN 2016044183 (print) | LCCN 2017000734 (ebook) | ISBN 9780814434697 (hardcover) | ISBN 9780814434703 (eBook)

Subjects: LCSH: Target marketing--United States. | Consumers--United States. | Marketing research--United States. | Demography--United States. | United States--Population.

Classification: LCC HF5415.127 .G763 2017 (print) | LCC HF5415.127 (ebook) | DDC 658.8/3--dc23

LC record available at https://lccn.loc.gov/2016044183

© 2017 Kenneth W. Gronbach

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