Tables
| Table 1.1 | Example Web 2.0 sites |
| Table 2.1 | Most popular online purchases 2010 |
| Table 2.2 | Business models for monetizing recorded music |
| Table 3.1 | Comparison of media |
| Table 5.1 | Red flags of an unprofessional web appearance |
| Table 5.2 | Photo editing software |
| Table 6.1 | Source code for head tags |
| Table 6.2 | Commonly used HTML formatting commands |
| Table 9.1 | Options for e-commerce: comparison of using fulfillment services versus DIY |
| Table 9.2 | Shopping cart sites offered in conjunction with PayPal |
| Table 10.1 | Application of marketing research to strategy |
| Table 10.2 | Music industry trade associations |
| Table 10.3 | Examples of industry conferences |
| Table 11.1 | Comparison of grassroots versus guerrilla marketing |
| Table 11.2 | U.S. online advertising spending growth by format |
| Table 13.1 | Thirty-six web site mistakes that can kill your business |
| Table 14.1 | Global penetration of cell phone adoption |
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