Figure 1.1 | The Diamond Rio MP3 player. |
Figure 1.2 | iTunes computer interface |
Figure 1.3 | Apple mobile devices and iCloud |
Figure 2.1 | Internet usage among age groups |
Figure 2.2 | Percentage of Internet users engaged in online activities by age group |
Figure 2.3 | Activities by age group 2010 |
Figure 2.4 | U.S. e-retail sales 2009–2015 |
Figure 2.5 | Most popular gadgets |
Figure 2.6 | U.S. album sales in millions |
Figure 2.7 | U.S. album sales by format for CD and digital |
Figure 2.8 | Mobile music revenue breakdown, global market worth US$14.4 billion in 2010 |
Figure 2.9 | The head and the long tail |
Figure 3.1 | Factors influencing music purchases |
Figure 3.2 | CD cover for compilation album |
Figure 4.1 | The arrangement of a web site’s files and folder on the server |
Figure 4.2 | Example of domain forwarding |
Figure 4.3 | Example of domain masking and title masking |
Figure 4.4 | QR code for the Facebook page for generating QR codes |
Figure 4.5 | Servers |
Figure 4.6 | Example of using embedded player code from YouTube |
Figure 4.7 | GoDaddy FTP file manager |
Figure 5.1 | Example of an artist web site from www.richkarg.com |
Figure 5.2 | Splash page from Joe Nichols web site |
Figure 5.3 | Example of web page with intended layout |
Figure 5.4 | Example of web page on wide screen |
Figure 5.5 | Example of web page in an older Netscape browser |
Figure 5.6 | Example of tables layout |
Figure 5.7 | Example of tables with no cell borders |
Figure 5.8 | Example of web page using cascading style sheets |
Figure 5.9 | Example of a poor use of JPEG and cleaner lines with GIF |
Figure 5.10 | Example of a poor use of GIF. This should be a gradual change from dark to light |
Figure 5.11 | FastStone image editor |
Figure 5.12 | Example of photo and thumbnail |
Figure 5.13 | Examples of urban fonts |
Figure 5.14 | Printable press kit available from the artist’s web site as PDF file |
Figure 6.2 | Example meta tags |
Figure 6.3 | Example of page body formatting |
Figure 6.4 | Example of font formatting |
Figure 6.5 | Example of CSS style sheet code |
Figure 6.6 | Example of forms |
Figure 6.7 | Join Now! form |
Figure 6.8 | Tell-a-friend form |
Figure 6.9 | Example of widget code and embedded widget |
Figure 6.10 | Share features common with many Web 2.0 services |
Figure 6.11 | A typical graphic verification image |
Figure 6.12 | Illustration of how RSS feeds update fan sites |
Figure 7.1 | Google keyword tool |
Figure 7.2 | Title tag and description meta tags search results |
Figure 7.3 | llustration of keyword bolding in Google search results |
Figure 7.4 | Illustration of importance of correct folder and file naming for search results |
Figure 7.5 | Facebook “Like” button for sharing |
Figure 7.6 | Example of web site contest for an artist |
Figure 7.7 | Artist blog entry |
Figure 7.8 | Example signup form |
Figure 7.9 | Visible web counter |
Figure 7.10 | Visitor statistics |
Figure 8.1 | Comparison of file size for WAV file and MP3 |
Figure 8.2 | Illustration of streaming audio file |
Figure 8.3 | ReverbNation streaming audio widget |
Figure 8.4 | Audio samples indicated with the speaker icon |
Figure 8.5 | Graphical representation of song |
Figure 8.6 | Highlighted 30-second song sample |
Figure 8.7 | Sample expanded in a new file |
Figure 8.8 | Song sample with fade in and fade out |
Figure 8.9 | Illustration of fade-in options |
Figure 8.10 | Embedded player user controls |
Figure 8.11 | Example of embedding sound in a web page |
Figure 8.12 | Video editing and mashup tools from Total Recut |
Figure 9.1 | Portion of shopping cart shown without and with the remove button |
Figure 9.2 | Example of what information the vendor has access to |
Figure 9.3 | Website Music Player |
Figure 9.4 | Online chat feature from Zopim |
Figure 9.5 | Square mobile credit card swiping |
Figure 9.6 | Online T-shirt and swag merchandising store |
Figure 11.1 | Search engine market share |
Figure 11.2 | Example spreadsheet to track blog pitches |
Figure 11.3 | The Ezine Directory |
Figure 11.4 | Example of a Sauce Boss newsletter |
Figure 11.5 | Top of mind awareness of Internet radio services |
Figure 11.6 | Creating a network for networking and reciprocal links |
Figure 11.7 | Yahoo! video viral marketing campaign |
Figure 11.8 | Wiggio used to organize street teams |
Figure 11.9 | Example of a fan-based site |
Figure 11.10 | Example of keyword-driven ads on Google |
Figure 11.11 | Internet advertising compared to print |
Figure 11.12 | U.S. online advertising spending |
Figure 12.1 | Social network market share by year |
Figure 12.2 | Use of social media to connect with others who share interests |
Figure 12.3 | Minutes (in billions) spent on social networks by U.S. adults in May 2011 |
Figure 12.4 | MySpace page for jazz artist Inga Swearingen |
Figure 12.5 | Registering a musician account on MySpace |
Figure 12.6 | Add an event on MySpace |
Figure 12.7 | Facebook page with Timeline banner |
Figure 12.8 | Create a new event on Facebook |
Figure 12.9 | YouTube example of a video thumbnail |
Figure 13.1 | This site boasts that it’s the world’s worst site |
Figure 13.2 | Nigerian email scam letter |
Figure 13.3 | Fraudulent email link redirects users to the scammer’s web site |
Figure 13.4 | Reasons why online shoppers abandon shopping carts |
Figure 13.5 | Example chat window from Zopim |
Figure 14.1 | Top 10 countries by active mobile broadband subscriptions per 100 inhabitants |
Figure 14.2 | U.S. smartphone adoption over time |
Figure 14.3 | U.S. smartphone ownership by ethnicity |
Figure 14.4 | U.S. smartphone ownership by age |
Figure 14.5 | How people use mobile phones |
Figure 14.6 | Tablet market share |
Figure 15.1 | Global mobile music users (millions) |
Figure 15.2 | Google AdWords device selection for mobile ads |
Figure 15.3 | Example of QR code generator |
Figure 15.4 | Results of scanning QR codes into smartphones |
Figure 15.5 | Comparison of QR codes and Microsoft Tags |
Figure 15.6 | SMS marketing services |
Figure 15.7 | Mozes case study |
Figure 15.8 | FireText text-to-screen features |
Figure 15.9 | ReverbNation smartphone app |
Figure 15.10 | Showclix iPhone image |
Figure 15.11 | Converting computer-based web design to mobile-based web design |
Figure 15.12 | Mockup of mobi site from mobilemo |