(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
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001-017_28858.indd 6 8/30/12 4:34 PM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:7
001-017_28858.indd 7 8/30/12 4:34 PM
Writing & research for graphic designers
(Text)
6
ACkNOwlEdgmENTS
I cannot thank enough my Rockport editor, Emily Potts, for her continued encouragement and expertise. She has
long been an enthusiastic cheerleader, yet a hard taskmaster. Thanks also to Winnie Prentice and Regina Grenier at
Rockport for all their support, especially on this project.
Kimberlie Birks, my former SVA MFA D-Crit student, contributed much to the early stages of this book. Thank
you for your great spirit and assistance. Rick Landers, my former SVA MFA Designer as Author + Entrepreneur
student, has been the design backbone of many books I’ve written and edited over the past decade. His great eye
and sound judgment are essential to the success of these projects.
To David Rhodes, president, and Anthony Rhodes, executive vice president, of the School of Visual Arts, I am
very grateful for all the incredible support I’ve received for this and other activities.
Thanks to all the writers and editors who have enriched my life and made important contributions to this book:
Alice Twemlow, Rick Poynor, Ralph Caplan, Veronique Vienne, David Barringer, Allan Chochinov, Akiko Busch,
Deborah Hussey, Aaron Kenedi, Phil Patton, Sue Apfelbaum, Adrian Shaughnessy, Andrea Lange, Liz Danzico,
Maria Popova, Michael Grant, Gail Anderson, Kerry William Purcell, Ellen Shapiro, Linda King, Sean Adams,
Alissa Walker, Michael Dooley, and Jude Stewart. Tips of the hat to archivists Beth Kleber at SVA and Alexander
Tochilovsky at Cooper Union for their words of experience.
Also, it is with much appreciation that I acknowledge the designers who contributed their word/image confections
to this book: Andrew Byrom, Seymour Chwast, Paula Scher, Stefan Sagmeister, and Stefan Bucher.
To my colleague and co-chair at MFA Design/Designer as Author + Entrepreneur, Lita Talarico, I thank you for
such a long and fruitful collaboration.
And finally, all my love and thanks to my wife and collaborator, Louise Fili, who has entered her own world of
writing and research with elegance and poise. And who always tries, often in vain, to keep me elegant and poised.
steven heller
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:6
001-017_C67944.indd 6 9/22/12 11:24 AM
(Text)
7
Designers are routinely called upon to write about the
images and designs they create. Writing and research skills
are more necessary now than ever before—from basic business
to advanced criticism. Writing about design is not just for
the trade; it must be accessible to everyone with an interest
in design.
PREFACE
Designers, Meet the Word
Being able to express, analyze, and report on the issues of design practice demands facts, data, and research.
Understanding how to turn information into valuable strategic assets is one of the key talents the design writer
and researcher must possess.
This book is an introductory guide to various forms of writing and fundamental research—and how images
can be visualized through words. It addresses communication on various levels and for multiple audiences:
designers to designers; designers to clients; designers to the design-literate; and designers to the design-agnostic.
The methods of research discussed here include library, online, primary and secondary sources, and more. The
methods of writing focus on trade journalism, scholarly and academic discourse, criticism, and general journalism,
as well as fundamental business-to-business proposal and capability communications.
On what platforms can design research and writing be best distributed? This book focuses on magazines,
blogs, papers, lectures, journals, books—and even press releases. And how can design, typography, and illustration
be used in concert with good writing? You will see.
This is the first handbook for those designers who write and those writers who design.
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:7
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