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Writing & research for graphic designers
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158
British-born Andrew Byrom makes monumental thoughts out of
monumental words. Here, at A+D Museum Los Angeles, Eames
Words was an exhibition that showcased the ideas — rather than
the creations — of the pioneering designers Charles and Ray Eames.
Organized and designed by a large creative team that was headed
by Deborah Sussman (an Eames office alumna who was a founder of
the design firm Sussman/Prejza), Byrom, and Todd Erlandson and
Lara Hoad of the LA architecture studio (M)Arch, the show is laden
with quotations that impart wisdom large and small.
Inspired by 100 Quotes by Charles Eames, a book edited
by Carla Hartman and Charles’s grandson Eames Demetrios,
Sussman conceived the idea of covering the walls, columns,
and floor with typography, and Byrom designed the big
“Eames” lettering that wraps the museum’s Wilshire Boulevard
façade. Erlandson suggested extending the Es into the
exhibition space by turning them into display fixtures.
The Eameses’ words are just as potent in the twenty-first
century as they were in the twentieth; their insights transcend
style, with timeless quotes such as “Take your pleasures seri-
ously,” “Beyond the age of information is the age of choices,”
or “You can tell more about a country from its bread and
soup than you can from its museums and concert halls.”
Byrom’s favorites are “Toys are not really as innocent as
they look” and “The Jeep, now, that’s an automobile America
should be proud of.”
These quotations typify the couple’s belief that design
enhances life’s simple pleasures. They also serve as the philo-
sophical underpinning for the Eames-designed objects that are
included in the exhibition across the street at the Los Angeles
County Museum of Art, “California Design, 1930–1965:
Living in a Modern Way.” Together, the two exhibitions present
a well-rounded picture of the Eameses’ ideas and the optimism
and innovation of postwar California design.
CASE STUDY:
eames words
andrew byrom
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writing with images the language of text and pictures
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Lettering by Andrew Byrom
Photography by Clark Dugger.
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(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
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Writing & research for graphic designers
(Text)
158
British-born Andrew Byrom makes monumental thoughts out of
monumental words. Here, at A+D Museum Los Angeles, Eames
Words was an exhibition that showcased the ideas — rather than
the creations — of the pioneering designers Charles and Ray Eames.
Organized and designed by a large creative team that was headed
by Deborah Sussman (an Eames office alumna who was a founder of
the design firm Sussman/Prejza), Byrom, and Todd Erlandson and
Lara Hoad of the LA architecture studio (M)Arch, the show is laden
with quotations that impart wisdom large and small.
Inspired by 100 Quotes by Charles Eames, a book edited
by Carla Hartman and Charles’s grandson Eames Demetrios,
Sussman conceived the idea of covering the walls, columns,
and floor with typography, and Byrom designed the big
“Eames” lettering that wraps the museum’s Wilshire Boulevard
façade. Erlandson suggested extending the Es into the
exhibition space by turning them into display fixtures.
The Eameses’ words are just as potent in the twenty-first
century as they were in the twentieth; their insights transcend
style, with timeless quotes such as “Take your pleasures seri-
ously,” “Beyond the age of information is the age of choices,”
or “You can tell more about a country from its bread and
soup than you can from its museums and concert halls.”
Byrom’s favorites are “Toys are not really as innocent as
they look” and “The Jeep, now, that’s an automobile America
should be proud of.”
These quotations typify the couple’s belief that design
enhances life’s simple pleasures. They also serve as the philo-
sophical underpinning for the Eames-designed objects that are
included in the exhibition across the street at the Los Angeles
County Museum of Art, “California Design, 1930–1965:
Living in a Modern Way.” Together, the two exhibitions present
a well-rounded picture of the Eameses’ ideas and the optimism
and innovation of postwar California design.
CASE STUDY:
eames words
andrew byrom
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
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writing with images the language of text and pictures
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159
Lettering by Andrew Byrom
Photography by Clark Dugger.
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