(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:174
168-176_C67944.indd 174 9/22/12 10:51 AM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:175
168-176_C67944.indd 175 9/22/12 10:51 AM
Writing & research for graphic designers
174
(Text)
School of Visual Arts (SVA), 51, 54,
59, 60, 80, 82–83, 85, 100, 101, 112
Schweitzer, Norbert, 145
secondary research, 52
SEED Magazine, 117
self-editing, 34–35
Selman, Johnny, 41, 42–44, 45
Sensual Woman, The, 55
Seven Designers Look at Trademark
Design (Egbert Jacobson, editor),
25–26
Shami, Kelly, 82
Shand, James, 67, 69, 70
Shapiro, Ellen, 32
Shaw, Greg, 120
Shaw, Paul, 98
Shenval Press, 70
Shock and Awe (Paula Scher),
152, 154–157
short-form writing, 58
Shteyngart, Gary, 79
Simplicissimus, 14
Sims, Jennifer, 83
Sirna-Bruder, Anet, 145
Sniffin’ Glue fanzine, 120
Sorel, Ed, 66
Sorrenti, Mario, 126
Stanescu, Traian, 143
Starlet fanzine, 121
Steep Atlantick Stream
(Robert Harling), 69
Steffen, Alex, 117
Stein, Gertrude, 139
Steinweiss, Alex, 50
Steller, Mary “Buddi,” 100
Stephenson Blake & Co., 67
Step inside design
magazine, 148
stereotypes, 9, 10
Stevens, Carol, 130, 132
Story of Graphic Design, The (Patrick
Cramsie), 25
storytelling, 41, 42–44, 45
“Strangely Familiar: Design and Every-
day Life” exhibition, 61
strategic writing, 33–34
“Strategy by Design” (Tim Brown), 33
Strunk, William, 65
Stumpf, Bill, 65
Sturm, Martin, 145
Subtopia, 75
Suburban Press fanzine, 120
Sundsbø, Sølve, 126
Sussman, Deborah, 65, 158
Sutnar, Ladislav, 50
target audiences, 34, 46, 62, 76
Tea Chest typeface, 67
Teller, Juergen, 126–127
Terralingua conservancy, 119
text messaging, 10
Thayer, Ceil Smith, 50
Things I Have Learned in My Life So Far
(Stefan Sagmeister), 142
Thomas, Dylan, 65
Thompson, Bradbury, 50
344 Questions
(Stefan Bucher), 148–151
Tochilovsky, Alexander, 52–53
Todd, Mike, 100
tone, 96
Toomey, Brian, 145
Toomey, Craig, 145
topic selection, 58
Towey, Gael, 106, 109
Triggs, Teal, 120–123
Troller, Fred, 50
Tschichold, Jan, 67, 68
“Turn of the Century” carousel
(Kevin O’Callaghan), 103
Twain, Mark, 65, 139
Twemlow, Alice, 59, 60–61, 61–62
Twinkle Eye fanzine, 121
Twitter, 10, 47, 91, 123
Type Directors Club, The, 52
typography, 42, 45, 55, 67, 86–90,
105, 142–147
Typography and Graphic Design:
From Antiquity to the Present
(Roxane Jubert), 24
Typography magazine, 68–69, 70
U&lc magazine, 14, 17
Uncommon Life of Common Objects, The
(Akiko Busch), 58
University of Chicago, 65
University of Hertfordshire, 67, 68
Vague fanzine, 122
VanderLans, Rudy, 128
Victore, James, 43
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:174
168-176_C67944.indd 174 9/22/12 11:28 AM
175
(Text)
Victoria and Albert Museum, 68
Vienne, Veronique, 124–127
Vignelli Associates, 52
Vignelli, Lella, 50
Vignelli, Massimo, 50, 105, 107, 108
Visual Arts Foundation, 50
Vit, Armin, 24
voice, 31–32, 35, 123
Walker, Alissa, 91
Walker Art Center, 61
Walker in LA, A (blog), 91
Walker, Rob, 61
Wall Street Journal, 117
Walters, John, 15
websites. See also blogs.
AIGA Design Archives, 52
AIGA Journal, 64
Amazon.com, 47, 61, 62, 91
Bobulate, 85
Burning Settlers Cabin, 86, 89, 90
Delicious, 51
Facebook, 123
Felt & Wire, 46
GlobalVoices, 119
Herb Lubalin Study Center of Design
and Typography, 50
Imprint, 81, 82
MySpace, 123
Twitter, 123
WorldCat.org, 49, 51, 52
Week-End (Jean-Luc Godard), 125
Weese, Cheryl Towler, 106, 109
Weill, Alain, 24
Weiner, Lawrence, 142
Weingartner, Michael, 145
What Can We Say About Isms
(Steven Heller), 140–141
White, E. B., 65
Who Put the Bomp fanzine, 120
Wild, Lorraine, 65
Wire, The, (magazine), 120
Wolf, Henry, 40
Wolfsonian Museum and Archives
of American Art, 52
Woodruff, Sandra, 84
word selection, 40–41
WorldCat.org website, 49, 51, 52
Worthington, Michael, 98
Writing About Architecture
(Andrea Lange), 78
Yale University Press, 25
Yugo Confessional
(Ann Marie Mattioli), 102
Yugo Telephone (Scott Lesiak), 102
Yves Saint Laurent campaigns, 126–127
Zaccai, Gianfranco, 65
Zhu, Zipeng, 84
Zuckerman, Ethan, 119
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:175
168-176_C67944.indd 175 9/22/12 11:28 AM
10 in
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:2
001-017_28858.indd 2 8/30/12 4:34 PM
10 in
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:3
001-017_28858.indd 3 8/30/12 4:34 PM
(Text)
© 2012 Rockport Publishers
Text © 2012 Steven Heller
First published in the United States of America in 2012 by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
All rights reserved. No part of this book may be reproduced in any form without written permission of the
copyright owners. All images in this book have been reproduced with the knowledge and prior consent of
the artists concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement
of copyright or otherwise, arising from the contents of this publication. Every effort has been made to ensure
that credits accurately comply with information supplied. We apologize for any inaccuracies that may have
occurred and will resolve inaccurate or missing information in a subsequent reprinting of the book.
Library of Congress Cataloging-in-Publication Data
Heller, Steven.
Writing and research for graphic designers : a designer’s manual to strategic communication and presentation
/ Steven Heller.
pages cm
ISBN: 978-1-59253-804-1 (pbk.)
1. Commercial art—Marketing. 2. Graphic arts—Marketing. 3. Business writing. 4. Research. I. Title.
NC1001.H465 2013
808.06'6741—dc23
2012014787
CIP
ISBN 978-1-59253-804-1
Digital edition published in 2012
eISBN 978-1-61058-649-8
10 9 8 7 6 5 4 3 2 1
Design: Landers Miller Design
Cover Image: Landers Miller Design
Printed in China
STEVEN HELLER
familiarize
interpret
assign
meaning
clarify
limit
ideate
reveal
assemble
formulate
validate
validate
filter
factor
discuss
create
express
understand
expand
major
minor
refine
refine
refine
validate
separate
define
define
plan
plan
filter
name
distribute
identify
gather
evaluate
take
action
narrow
brainstorm
understand
strategize
outline
publish
hypothesis
map
define
audience
visualize
interview
theorize
organize
collect
data
design
defend
draft
refine
share
collect
RESASCH
EWIWTENG
FOR GRAPHIC DESIGNERS
AND
TO STRATEGIC
COMMUNICATION
AND PRESENTATION
a designer’s manual
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:2
001-017_28858.indd 2 8/30/12 4:33 PM
(Text)
STEVEN HELLER
familiarize
interpret
assign
meaning
clarify
limit
ideate
reveal
assemble
formulate
validate
validate
filter
factor
discuss
create
express
understand
expand
major
minor
refine
refine
refine
validate
separate
define
define
plan
plan
filter
name
distribute
identify
gather
evaluate
take
action
narrow
brainstorm
understand
strategize
outline
publish
hypothesis
map
define
audience
visualize
interview
theorize
organize
collect
data
design
defend
draft
refine
share
collect
RESASCH
EWIWTENG
FOR GRAPHIC DESIGNERS
AND
TO STRATEGIC
COMMUNICATION
AND PRESENTATION
a designer’s manual
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:3
001-017_28858.indd 3 8/30/12 4:33 PM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.