© 2006 Harvard Business School Publishing Corporation


All rights reserved.

Printed in the United States of America
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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.



Library of Congress Cataloging-in-Publication Data


Kaplan, Robert S.

Alignment / Robert S. Kaplan, David P. Norton. p. cm.

Includes index.

9781422163207

1. Strategic planning. 2. Industrial management. 3. Industrial organization. 4. Strategic alliances (Business) 5. Organizational effectiveness. I. Norton, David P., 1941- II. Title.

HD30.28.K3543 2006 658.4’012—dc22

2005030504



The paper used in this publication meets the minimum requirements of the American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI Z39.48-1992.

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