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PART FIVE: IMPLEMENTATION
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PART FIVE: IMPLEMENTATION
by
Better, Simpler Strategy
Cover
Title Page
Copyright
Epigraph
Contents
Preface
PART ONE: EXCEPTIONAL PERFORMANCE
1. Simpler, Better
2. A Sea of Opportunities
3. Think Value, Not Profit
PART TWO: VALUE FOR CUSTOMERS
4. Claps and Cheers—Creating Customer Delight
5. Hiding in Plain Sight—Near-Customers
6. Looking for Helpers—Winning with Complements
7. Friend or Foe?
8. Tipping Points
9. Strategies for Underdogs
PART THREE: VALUE FOR TALENT AND SUPPLIERS
10. Feeling Heard—Value for Employees
11. Gigs and Passions
12. Supply Chains Are People, Too
PART FOUR: PRODUCTIVITY
13. When Big Is Beautiful
14. Learning
15. No Reason to Sneer
PART FIVE: IMPLEMENTATION
16. Asking How
17. Being Bad in the Service of Good
18. Guiding Investment
PART SIX: VALUE
19. Connecting the Dots
20. Value for Society
Notes
List of Figures
Index
About the Author
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15. No Reason to Sneer
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