CONTENTS

Preface

PART ONE
EXCEPTIONAL PERFORMANCE

1. Simpler, Better

2. A Sea of Opportunities

3. Think Value, Not Profit

PART TWO
VALUE FOR CUSTOMERS

4. Claps and Cheers—Creating Customer Delight

5. Hiding in Plain Sight—Near-Customers

6. Looking for Helpers—Winning with Complements

7. Friend or Foe?

8. Tipping Points

9. Strategies for Underdogs

PART THREE
VALUE FOR TALENT AND SUPPLIERS

10. Feeling Heard—Value for Employees

11. Gigs and Passions

12. Supply Chains Are People, Too

PART FOUR
PRODUCTIVITY

13. When Big Is Beautiful

14. Learning

15. No Reason to Sneer

PART FIVE
IMPLEMENTATION

16. Asking How

17. Being Bad in the Service of Good

18. Guiding Investment

PART SIX
VALUE

19. Connecting the Dots

20. Value for Society

Notes

List of Figures

Index

About the Author

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