BUSINESS
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FREEK VERMEULEN
Freek Vermeulen is an Associate Professor of
Strategic & International Management at the
London Business School, where he teaches
on the MBA and Executive levels. He has
designed and taught some of the School’s
most successful courses, earning him the
School’s ‘Best Teacher Award’. In addition,
in 2008, he was announced as the rst
ever recipient of London Business School’s
‘Excellence in Teaching Award’.
Freek has acted as an advisor and worked on
executive programmes for a diverse range of
companies, including The Guardian, the Fiat
Group, IBM, KPMG, Lloyd’s, Maersk, Novartis,
PwC, Roche, Sara Lee, ThyssenKrupp, Toshiba,
and Vodafone. He is a much sought-after
keynote speaker at company and industry
conferences. His research on strategies
for growth has been published extensively
in highly reputed academic journals and
he received the prestigious ‘Academy of
Management Journal Best Paper Award’ for
his research on international expansion.
BUSINESS EXPOSED FREEK VERMEULEN
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LEARN THE NAKED TRUTH
ABOUT BUSINESS TODAY
This pithy and provocative book probes
what really goes on in the world of
business once you get beneath the
slick, airbrushed facade. It examines
the people that run companies – CEOs,
managers, directors – and dissects the
temptations, the inuences and the
often ill-advised liaisons and strategies
of corporate life. It strips bare a side of
business seldom talked about, rarely
admitted to, but one you will readily
recognize.
Cutting, witty and a fast-paced read,
this book is nevertheless based on
rigorous research and veriable facts.
It brings together a host of surprising
ndings that cut through conventional
perceptions of how business works to
show what really goes on, and how
that affects a range of factors including
business performance, share prices and
executive salaries.
Freek Vermeulen isn’t afraid to take
aim – and re – at the fundamental
nature of business. As a result, Business
Exposed will entertain and appal you in
equal measure with its no-holds barred
analysis of the quirks, scandals, counter-
intuitive facts and downright silliness
that make up business today.
Reveals the plain, unvarnished truth
about business. Everything you ever
wanted to know, but no one would ever
tell you (even if you thought to ask!).
Cover design: Dan Mogford
£14.99
PARES BACK THE CORPORATE VENEER WITH
A SCALPEL AND EXPOSES THE NAKED TRUTH
ABOUT HOW BUSINESS
REALLY
WORKS
“[Freek Vermeulen] is a rising star and his pithy observations
are both accessible and authoritative.”
Financial Times
“... a delicious read, a candy dish of witty reections
about the current state of management in a candid
and disarming personal tone. Two thumbs up!”
GABRIEL SZULANSKI, PROFESSOR OF STRATEGY, INSEAD
“If the role of CEO is chief storyteller, Vermeulen’s
role is chief doubter ... You’ll never look at business in
the same way again.”
STEVIE SPRING, CHIEF EXECUTIVE OFFICER, FUTURE PLC
“disrobes the emperor of conventional wisdom to
reveal how things really work in the strange business
of business … .”
COSTAS MARKIDES, PROFESSOR AND HOLDER OF THE ROBERT P. BAUMAN CHAIR IN STRATEGIC
LEADERSHIP, LONDON BUSINESS SCHOOL
“Every so often a book comes along that re-frames
business. Business Exposed does just that in a
fast-paced, smart read, chock full of insights that
you won’t expect.”
KATHLEEN M. EISENHARDT, STANFORD WARREN ASCHERMAN PROFESSOR OF STRATEGY AND
ORGANIZATION, STANFORD UNIVERSITY
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